Conspiracy Email Leads to “Branded” Clip Dan Koelsch, June 24, 2012June 23, 2012 When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy, and our first update gives us a clip from the film. Check it out after the break. The QR codes from the film’s trailer lead you to the Branded website, in which you can sign up for updates. The latest email states:Dear Loyal Customer,It turns out there is a vast conspiracy. Have you cracked the code?We have released new clues. More soon.The email also has two QR codes, one that links to the trailer, and one that links to a clip from the film, titled “First Marketing Piece“, which you can watch below.It’s hard to tell a real ARG is being started here, or if it’s just a way to disseminate clips and other traditional marketing materials. Either way, we’ll let you know if this goes anywhere interesting.Branded opens in theaters on September 7th. ARGs & Campaigns Viral Marketing Branded
Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game April 28, 2010Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you… Read More
Check it out: G.I.Joe Viral Campaign July 21, 2009July 21, 2009G.I.Joe, which releases August 7th, has ‘gone viral’. First, is the G.I.Joe: Make the Grade Quiz. It gives insight on some of the weapons that have been developed over the years, like exploding dogs. Take a look: Second, and probably to many more interesting, is this video of one of… Read More
A Few “Super 8″ Viral Updates: Picture of Minker’s Dad? December 18, 2010December 18, 2010Though our last mention of the viral turned out to be NOT part of the film’s campaign, it’s safe to say that this update does. Being that our friends at Super8News have been busy, we have a few updates that are happening in the Super 8 viral, all belonging to… Read More
Type your comment herOk, here’s what I got. I went through this trailer with a fine tooth comb and discovered a pattern. All the qr codes are scannable and begin with the same prefix…uqr.me/branded/qr/code0 after that it is just putting in a number 1-99. example uqr.me/branded/qr/code070 is by far the creepiest one, trust me. And yes, I did go through all 99 plus tried 100 and 101, but those aren’t associated to the movie. There are alot of in-movie posters which a few are hilarious and about four or five clips. A few are the full commercials for the clips in the trailer like the burger one and the baby one. After you get to code 30 and up most are the same as code 11 stating that more will be revealed on July 12 accompanied by a countdown clock. Also, there are a couple of awsome movie posters in there that I wouldn’t mind getting as wallpaper for the comp. My suggestion would be to just check them out for yourself and see what happens on July 12. One more thing, once you put in the url with the number in it, it takes you to the location with a differant url. Just changing the number wont work you have to reenter the whole thing. I copied and pasted the first part and added the number to make it quicker.e.