When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy, and our first update gives us a clip from the film. Check it out after the break.
The QR codes from the film’s trailer lead you to the Branded website, in which you can sign up for updates. The latest email states:
Dear Loyal Customer,
It turns out there is a vast conspiracy. Have you cracked the code?
We have released new clues. More soon.
The email also has two QR codes, one that links to the trailer, and one that links to a clip from the film, titled “First Marketing Piece“, which you can watch below.
It’s hard to tell a real ARG is being started here, or if it’s just a way to disseminate clips and other traditional marketing materials. Either way, we’ll let you know if this goes anywhere interesting.
Branded opens in theaters on September 7th.