Conspiracy Email Leads to “Branded” Clip Dan Koelsch, June 24, 2012June 23, 2012 When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy, and our first update gives us a clip from the film. Check it out after the break. The QR codes from the film’s trailer lead you to the Branded website, in which you can sign up for updates. The latest email states:Dear Loyal Customer,It turns out there is a vast conspiracy. Have you cracked the code?We have released new clues. More soon.The email also has two QR codes, one that links to the trailer, and one that links to a clip from the film, titled “First Marketing Piece“, which you can watch below.It’s hard to tell a real ARG is being started here, or if it’s just a way to disseminate clips and other traditional marketing materials. Either way, we’ll let you know if this goes anywhere interesting.Branded opens in theaters on September 7th. ARGs & Campaigns Viral Marketing Branded
District 9 To Have Fan Screening At Comic-Con! July 10, 2009June 6, 2010Recently, I just learned of a fan screening at the District 9 Community Watch website. Apparantly, they are going to give them away if you follow Sony Pictures on Twitter. Maybe they will do it like the Angels & Demons contest a while back? Well, we do not know yet,… Read More
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Type your comment herOk, here’s what I got. I went through this trailer with a fine tooth comb and discovered a pattern. All the qr codes are scannable and begin with the same prefix…uqr.me/branded/qr/code0 after that it is just putting in a number 1-99. example uqr.me/branded/qr/code070 is by far the creepiest one, trust me. And yes, I did go through all 99 plus tried 100 and 101, but those aren’t associated to the movie. There are alot of in-movie posters which a few are hilarious and about four or five clips. A few are the full commercials for the clips in the trailer like the burger one and the baby one. After you get to code 30 and up most are the same as code 11 stating that more will be revealed on July 12 accompanied by a countdown clock. Also, there are a couple of awsome movie posters in there that I wouldn’t mind getting as wallpaper for the comp. My suggestion would be to just check them out for yourself and see what happens on July 12. One more thing, once you put in the url with the number in it, it takes you to the location with a differant url. Just changing the number wont work you have to reenter the whole thing. I copied and pasted the first part and added the number to make it quicker.e.