Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“The Avengers” iOS App Includes Section on Marvel Short Film “Item 47”

Dan Koelsch, July 4, 2012

Editor’s Note: This article is an altered version of a previous article we posted today. It has been re-posted to remove content claimed to be copyright protected by Disney.

Our friend Anton Volkov is always on top of it when it comes to viral marketing and hidden content. He notified me of The Avengers Initiative: A Marvel Second Screen Experience, a new free iOS app for iPhone/iPad, which includes a section for the Marvel short film Item 47. Check it out after the jump.

Beginning with Thor, Marvel Studios has made short films to go on the the Blu-ray releases of their films in the Marvel Cinematic Universe. These “Marvel One-Shots” are cute, but not too in-depth. Marvel is looking to go a little bigger with “Item 47”, which will be included on The Avengers Blu-ray. In it, Lizzy Caplan and Jesse Bradford play a couple who find one of the Chitauri guns after the battle in The Avengers. Below is a description from Marvel Studios co-president Louis D’Esposito.

The world is topsy-turvy now. There’s been an alien invasion, and things are crazy. So when this gun ­literally fell into their lap, this is a sign: We’re going to rob a few banks, we’re going to buy a boat, we’re going to the Caribbean, and all our problems will be solved.

The Avengers Initiative app is a S.H.I.E.L.D. database with various file folders. Access is currently denied to “Comic Book Origins”, “Sync”, “Avengers Initiative Timeline”. However, the “S.H.I.E.L.D. Personnel Files” folder has some nice interactive profiles on Steve Rogers (Captain America) and Natasha Romanoff (Black Widow), with more to come. The “Bonus” folder has some cool VFX compilations, but the classified “Item 47” folder is where the fun really begins.

Inside the folder is a puzzle, which is a map of part of San Diego with the S.H.I.E.L.D. logo watermark. When you put the puzzle together, you get the countdown, which ends on Friday July 13th at 7:00 PM. One can only assume that there will some kind of event to correlate with San Diego Comic-Con. While we at MovieViral have more information related to this, we are not at liberty to divulge anything due to the previously mentioned Editor’s Note.

So, if you’re going to San Diego Comic-Con or live in the area, you’ll want to get this App to find out the details on this Item 47 countdown. We’ll be covering the convention on location, so we’ll try to attend whatever this event will be. If you find any more cool stuff in the App, let us know!

Apps Comic-Con Conventions Events AppComic-ConItem 47The Avengers

Post navigation

Previous post
Next post

Related Posts

Godzilla Returns to Comic-Con

July 24, 2010July 24, 2010

Do you remember a while back when augmented reality was all the rage? Well, it was all the rage for about two weeks. Sorry, we thought it was going to be a lot bigger than they made it seem to be. So can it come back? Can a can of…

Read More

“The Walking Dead Escape: San Diego” To Recreate Apocalypse In Petco Park

May 17, 2012May 17, 2012

News about what to expect at the upcoming San Diego Comic-Con in July is slowly trickling out, but one event has just been announced that may set the tone for the entire show. Robert Kirkman, writer of The Walking Dead and head of Skybound Entertainment, recently announced plans for The…

Read More

Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four

July 26, 2010

QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away…

Read More

Comments (3)

  1. SOKONI CHRISTIAN says:
    July 11, 2012 at 7:38 am

    what’s the point of it?

  2. Extrajunkymail says:
    July 12, 2012 at 5:18 am

    You can just go to the phones settings and change the date and time and the timer goes away. Then you get to another puzzle and you need a password from Comic Con after that.

  3. Tannerleavitt99 says:
    July 13, 2012 at 9:28 pm

    Whats the password

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.