“Elysium” Viral Campaign Reboots at Comic-Con Dan Koelsch, July 12, 2012April 25, 2013 It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Last year at the convention, all we saw from Elysium was a sign that directed us to the Armadyne website that had a recruitment video. Armadyne is the company that runs Elysium, the space station where wealthy people now live (the poor live on the overpopulated, ruined Earth). There was nothing new to the website or campaign until this year, when Sony dedicated a large section of their booth to the film. It included a portal to Elysium itself, as well as a humanoid robot concierge in a Border Checkpoint booth, who asks you questions about your qualifications to live on Elysium. You can check out my photos below. The important piece of the booth, however, was a poster that directs you to a new viral website, titled “Elysium Citizenship Initiative – Border Agent Prescreening”. Here, the same robot asks you to ‘Like’ the page, then gives you a wait time that ends on December 11, 2012. Hopefully, this will be when the viral campaign really kicks off, so register your email to get the latest.We’ll keep an eye out for more from Elysium at Comic-Con, such as the spaceship across the street from the convention center (shown above as well). Elysium is written and directed by Neill Blomkamp (District 9), and stars Matt Damon and Jodie Foster. The film opens in theaters on March 1st, 2013. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Comic-ConElysium
Golden Globes Announced, District 9 and Sherlock Holmes Get Nominations December 16, 2009December 16, 2009The nominations for this year’s Golden Globes were announced yesterday. Without surprise, the same actors who seemingly are nominated every year for their work are represented again. Only this time, it appears one nomination for Meryl Streep wasn’t enough. And Rob Marshall’s musical, Nine, managed just five nominations. You would figure a… Read More
Viral Video: Twilight Meets Modern Warfare January 12, 2010January 21, 2010Finally gamers and Twilight bashers can come together and celebrate their passions in one glorious viral video. Check out this mock trailer from G4TV for the most epic movie of all time, Twilight: Modern Warfare 2. PC Games – E3 2010 – Call of Duty: Modern Warfare 2 Thanks… Read More
Last Minute Funny People Viral – Cute Kittens July 31, 2009July 31, 2009Jonah Hill plays Leo Koenig in Judd Apatow’s Funny People. If you’ve seen some the footage and trailers for the film, you may remember Leo talking about making cute kitten videos and posting them on YouTube. Well he did it. On the character’s official YouTube channel, this video (uploaded today)… Read More
It will be really interesting to see if such a minimalist effort at generating viral traffic will work. I don;t doubt they will get into full swing closer to the release date but perhaps we are beginning to see the larger companies realise that social media is not always the easiest route.