“Elysium” Viral Campaign Reboots at Comic-Con Dan Koelsch, July 12, 2012April 25, 2013 It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Last year at the convention, all we saw from Elysium was a sign that directed us to the Armadyne website that had a recruitment video. Armadyne is the company that runs Elysium, the space station where wealthy people now live (the poor live on the overpopulated, ruined Earth). There was nothing new to the website or campaign until this year, when Sony dedicated a large section of their booth to the film. It included a portal to Elysium itself, as well as a humanoid robot concierge in a Border Checkpoint booth, who asks you questions about your qualifications to live on Elysium. You can check out my photos below. The important piece of the booth, however, was a poster that directs you to a new viral website, titled “Elysium Citizenship Initiative – Border Agent Prescreening”. Here, the same robot asks you to ‘Like’ the page, then gives you a wait time that ends on December 11, 2012. Hopefully, this will be when the viral campaign really kicks off, so register your email to get the latest.We’ll keep an eye out for more from Elysium at Comic-Con, such as the spaceship across the street from the convention center (shown above as well). Elysium is written and directed by Neill Blomkamp (District 9), and stars Matt Damon and Jodie Foster. The film opens in theaters on March 1st, 2013. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Comic-ConElysium
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
Viral Video: Phonetourage April 14, 2010April 13, 2010I’m not a big fan of HBO’s show Entourage. The story lines are so cookie cutter, and the characters are both unrelatable and predictable. The Upright Citizens Brigade’s Midnight Show has a parody of the TV series that hits it home for me. Check it out after the break. Read More
WonderCon 2012 Moves Next To Disneyland September 2, 2011Briefly: The Internet is abuzz with news that WonderCon, Comic-Con’s little brother, will be held in Anaheim, CA next year while its regular home, the Moscone Center in San Francisco, is undergoing renovations. The convention will be held from March 16-18 at the Anaheim Convention Center, which was one of… Read More
It will be really interesting to see if such a minimalist effort at generating viral traffic will work. I don;t doubt they will get into full swing closer to the release date but perhaps we are beginning to see the larger companies realise that social media is not always the easiest route.