“Elysium” Viral Campaign Reboots at Comic-Con Dan Koelsch, July 12, 2012April 25, 2013 It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Last year at the convention, all we saw from Elysium was a sign that directed us to the Armadyne website that had a recruitment video. Armadyne is the company that runs Elysium, the space station where wealthy people now live (the poor live on the overpopulated, ruined Earth). There was nothing new to the website or campaign until this year, when Sony dedicated a large section of their booth to the film. It included a portal to Elysium itself, as well as a humanoid robot concierge in a Border Checkpoint booth, who asks you questions about your qualifications to live on Elysium. You can check out my photos below. The important piece of the booth, however, was a poster that directs you to a new viral website, titled “Elysium Citizenship Initiative – Border Agent Prescreening”. Here, the same robot asks you to ‘Like’ the page, then gives you a wait time that ends on December 11, 2012. Hopefully, this will be when the viral campaign really kicks off, so register your email to get the latest.We’ll keep an eye out for more from Elysium at Comic-Con, such as the spaceship across the street from the convention center (shown above as well). Elysium is written and directed by Neill Blomkamp (District 9), and stars Matt Damon and Jodie Foster. The film opens in theaters on March 1st, 2013. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Comic-ConElysium
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More
“The Signal” Viral Campaign Locates New Clips And Images May 8, 2014May 8, 2014The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a… Read More
It will be really interesting to see if such a minimalist effort at generating viral traffic will work. I don;t doubt they will get into full swing closer to the release date but perhaps we are beginning to see the larger companies realise that social media is not always the easiest route.