Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side Zach Oldenburg, July 12, 2012 With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles, click the jump, dude. In what sound likes a fan boy dream, The Ninja Turtles have just put out the call and it’s your turn to answer. Beginning today, July 12th, two separate street teams representing the ninja turtles and the foot clan will invade downtown San Diego and it’s International Airport in an effort to recruit fans to join either side, whether it be good or evil. Throughout the day, street art, banners, and flyers will try to further persuade passer-by’s to follow their destiny. Posted within the propoganda is a link to this mobile website where the participant can act out various missions. These missions award you with real-time achievements and rewards, with the possibility of even being on the receiving end of a phone call from Splinter or Shredder. (I’d prefer a b-o-o-t-y call from April O’Neal, myself) Fans are also encouraged to visit the official ‘Turtles vs. Foot’-stamped truck in the Petco Park lot from today on through Saturday between 10am –7pm. Visitors that catch the truck will receive their physical badge of allegiance and either a Foot Clan or Turtles limited edition hat. If you see the truck and are awarded your hat, tweet it to us at @MovieViral with the hashtags #TVF and #MovieViralTakesSDCC. Here’s the truck: And if you thought it couldn’t get any cooler, Nickelodeon comes out of left field with another little spin: if you’re spotted wearing your hat elsewhere during the convention, then you qualify for a chance to win a Ninja Turtle-themed prize pack which includes assorted little collectibles and even a signed piece of old school memorabilia from TMNT co-creator, Kevin Eastman. If you’re at SDCC, then I suggest checking this out while you can, and don’t forget to tweet us your photos with the two hashtags above. “Teenage Mutant Ninja Turtles” features the voices of Sean Astin, Jason Biggs, Greg Cipes, Rob Paulsen, and Kevin Michael Richardson, and makes it debut on September 29th, only on Nickelodeon. Viral Marketing #MovieViralTakesSDCC#SDCC#TVFClanFootNinja MutanTurtles
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011 NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010 Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More
“Apollo 18” Viral Site Gives Us Two More Documents September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. Read More