Play the “Lockout” Interactive Mission on YouTube Dan Koelsch, July 18, 2012July 18, 2012 The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony Pictures Home Entertainment have created an interactive mission on YouTube. Start the adventure after the break. Starring Guy Pearce and Maggie Grace and set in the near future, Lockout follows a falsely convicted ex-government agent (Pearce), whose one chance at obtaining freedom lies in the dangerous mission of rescuing the President’s daughter (Grace) from rioting convicts at an outer space maximum-security prison. Lockout was directed by Stephen St. Leger and James Mather from their script co-written with Luc Besson, who is also a producer. Viral Marketing Viral Videos LockoutYouTube
New Scott Pilgrim vs. The World Contest Wants You To Battle Other Bands May 6, 2010July 10, 2010Calling all musicians! If you are part of a budding band and are also excited for the new Edgar Wright film, Scott Pilgrim vs. the World, then there’s a contest going on you might want to check out. Hit the jump for more details. Read More
Pre-Roll Ads May Affect Viral Videos February 20, 2010If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional… Read More
David Fincher’s “The Social Network” Gets an Interactive Trailer, Breaks Down Facebook September 15, 2010Interactive trailers are becoming more popular lately, and its probably due to the fact you can cramp a lot of interesting stuff into the same package as a regular online trailer. Movies like Scott Pilgrim and Avatar have plenty to fill that space with, usually behind the scenes footage are… Read More