Official “Looper” Website Leads to New Viral Website Dan Koelsch, July 21, 2012July 21, 2012 Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the break. In 2072, murder is too difficult to get away with, so the mob sends their targets back in time 30 years to be killed by a hired gun called a “Looper”. When the mob decides they want to “close the loop” on Joe (Gordon-Levitt), they send back his future self (Willis).Sony’s LooperMovie.com provides a link to the filmmaker’s Tumblr, but the real website is much more interesting. It has a slick design that uses a timeline on the lefthand side to navigate you to various sections, including downloadable material, character bios, and games (which are not yet accessible).If you scroll all the way to the bottom of the page, you see the box where Looper’s put their used blunderbusses, as seen in the film’s trailer.When you click on the “Join Now” button, you are taken to LooperNetwork.com, which is “coming soon”. Hopefully, this turns into an interactive experience where you get to become a Looper and learn more about the network.Looper opens in theaters on September 28th.Source: First Showing ARGs & Campaigns Viral Marketing Looper
Trailers Weekly: “Need For Speed”, “Muppets Most Wanted”, “RoboCop”, “The Wind Rises”, “Sabotage” November 23, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Need For Speed, Muppets Most… Read More
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Social Networks “The Wolverine” Unleashes Declassified Documents, A Free iBook And An Interactive Experience November 11, 2013November 11, 2013With the upcoming release of The Wolverine for home video consumption, 20th Century Fox is using the film’s social networks as well as other interactive marketing tools to help us learn more about the Marvel character. Find out after the break what kind of information will be revealed and what places… Read More