Official “Looper” Website Leads to New Viral Website Dan Koelsch, July 21, 2012July 21, 2012 Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the break. In 2072, murder is too difficult to get away with, so the mob sends their targets back in time 30 years to be killed by a hired gun called a “Looper”. When the mob decides they want to “close the loop” on Joe (Gordon-Levitt), they send back his future self (Willis).Sony’s LooperMovie.com provides a link to the filmmaker’s Tumblr, but the real website is much more interesting. It has a slick design that uses a timeline on the lefthand side to navigate you to various sections, including downloadable material, character bios, and games (which are not yet accessible).If you scroll all the way to the bottom of the page, you see the box where Looper’s put their used blunderbusses, as seen in the film’s trailer.When you click on the “Join Now” button, you are taken to LooperNetwork.com, which is “coming soon”. Hopefully, this turns into an interactive experience where you get to become a Looper and learn more about the network.Looper opens in theaters on September 28th.Source: First Showing ARGs & Campaigns Viral Marketing Looper
DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing August 28, 2012The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be… Read More
“The Grand Budapest Hotel” Viral Marketing Campaign Launches Zubrowka Film Commission Website February 5, 2014February 5, 2014Last week, we posted an article about the newly launched viral marketing campaign for Wes Anderson‘s The Grand Budapest Hotel. AkademieZubrowka website offered an exclusive look at where the film is set and some of the props that are going to be used in the film. Now a new site,… Read More
Captain America Bits: New Viral Game, Website Updates, and a Visit To The NYSE July 12, 2011The movie buzz this week has been dominated by Warner Bros. with the release of Harry Potter and the Deathly Hallows Part 2, as well as the trailer launch of The Dark Knight Rises. Both films certainly deserve their respective attention, but Marvel is making sure that fans don’t forget… Read More