Official “Looper” Website Leads to New Viral Website Dan Koelsch, July 21, 2012July 21, 2012 Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the break. In 2072, murder is too difficult to get away with, so the mob sends their targets back in time 30 years to be killed by a hired gun called a “Looper”. When the mob decides they want to “close the loop” on Joe (Gordon-Levitt), they send back his future self (Willis).Sony’s LooperMovie.com provides a link to the filmmaker’s Tumblr, but the real website is much more interesting. It has a slick design that uses a timeline on the lefthand side to navigate you to various sections, including downloadable material, character bios, and games (which are not yet accessible).If you scroll all the way to the bottom of the page, you see the box where Looper’s put their used blunderbusses, as seen in the film’s trailer.When you click on the “Join Now” button, you are taken to LooperNetwork.com, which is “coming soon”. Hopefully, this turns into an interactive experience where you get to become a Looper and learn more about the network.Looper opens in theaters on September 28th.Source: First Showing ARGs & Campaigns Viral Marketing Looper
Early Twitter Responses to District 9 Trailer May 1, 2009April 7, 2010The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content). Read More
This Week In Viral – Nothing Big…Yet February 22, 2009July 18, 2010It’s been a relatively quiet week in viral campaigns, with just a few small updates to 2012, Angels & Demons, Terminator, and Watchmen. 2012 – The viral site ThisIsTheEnd.com has yet another Charlie Frost video, this time talking about an underground seed bank. Here’s the video: More viral news after… Read More
Play “The Expendables 2: Deploy and Destroy” Online Game August 18, 2012August 18, 2012The Expendables 2 may be out in theaters already here in the US, but in Australia fans have to wait until August 30th. To appease their appetite for destruction, Australia’s Roadshow Films and Soap Creative have created an online game for The Expendables 2 called Deploy and Destroy. Play to… Read More