Official “Looper” Website Leads to New Viral Website Dan Koelsch, July 21, 2012July 21, 2012 Almost two months ago, we got our first viral website for Rian Johnson’s Looper. The time travel action flick stars Joseph Gordon-Levitt and Bruce Willis as the same person from different times. Now the official website is live, and leads us to another viral website. Get the details after the break. In 2072, murder is too difficult to get away with, so the mob sends their targets back in time 30 years to be killed by a hired gun called a “Looper”. When the mob decides they want to “close the loop” on Joe (Gordon-Levitt), they send back his future self (Willis).Sony’s LooperMovie.com provides a link to the filmmaker’s Tumblr, but the real website is much more interesting. It has a slick design that uses a timeline on the lefthand side to navigate you to various sections, including downloadable material, character bios, and games (which are not yet accessible).If you scroll all the way to the bottom of the page, you see the box where Looper’s put their used blunderbusses, as seen in the film’s trailer.When you click on the “Join Now” button, you are taken to LooperNetwork.com, which is “coming soon”. Hopefully, this turns into an interactive experience where you get to become a Looper and learn more about the network.Looper opens in theaters on September 28th.Source: First Showing ARGs & Campaigns Viral Marketing Looper
MNU Really Wants You To Stay Away From Aliens May 31, 2009May 1, 2010Both on our sister site District9news and our own forum, we mentioned over a week ago the billboard that showed up with the phone number to call if you see an aliens. When you call the number, it’s just an automated message where you can say whatever you want. The… Read More
First Augmented Reality Processor To Be Used In Mobile Phones February 22, 2013February 22, 2013We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio… Read More
Michel Gondry Directs Jimmy Kimmel Live January 15, 2011As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch… Read More