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The Latest Viral News for Films and Beyond!

The Bourne Legacy: New Dead Drop Mission for “Operation Intel”

Dan Koelsch, August 3, 2012

Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break.

There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.

Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.

The target is 1 of 5 computer devices recently stolen from Operation Intel.

Stand-by for the latest intelligence…

Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.

The Bourne Legacy opens in theaters on August 10th.

ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy

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Comment

  1. BRUNTY says:
    August 3, 2012 at 12:02 pm

    I wish Vegas was included 🙁

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