The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.The target is 1 of 5 computer devices recently stolen from Operation Intel.Stand-by for the latest intelligence…Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
Viral Video: Lucas Re-Edits Star Wars Opening Text January 19, 2010January 21, 2010As a purist Star Wars fan who also loves modern technology, I’ve often been conflicted with the re-edits George Lucas has done to the original Star Wars trilogy (once in 1997 and again in 2004). Sure, there are some scenes that look bad-ass and definitely improve on the original 70s… Read More
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More
Would The Real John Carter Please Stand Up? December 3, 2011Looks like Disney has launched a viral campaign for their upcoming film, John Carter. Andrew Stanton, director of John Carter, is looking for all of the John Carter’s of Earth. If your name is John Carter (or if you know a John Carter), you fit the bill. Hit the jump… Read More