The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.The target is 1 of 5 computer devices recently stolen from Operation Intel.Stand-by for the latest intelligence…Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant February 21, 2011Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break. Read More
Exclusive: We Help “Find Me Event” Unleash Their Abduction Video October 14, 2011October 14, 2011A few months ago we did an article on Find Me Event, the ARG where you, the viewer, takes part in locating a prisoner locked away by the evil Architect. This past week we gave you guys even more information with a promise that something big is right around the… Read More
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More