The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.The target is 1 of 5 computer devices recently stolen from Operation Intel.Stand-by for the latest intelligence…Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
New “Avengers” Site Offers Free Stuff with Movie Purchase September 24, 2012There is a good chance that you’re going to buy Marvel’s The Avengers in some format, whether it’s Blu-ray or DVD, when it is released tomorrow, or at least in the very near future. While finally owning what many believe is one of, if not the best superhero movie ever,… Read More
ARGs & Campaigns Louisiana Forest Monster is Supposedly Viral For “Super 8” December 12, 2010December 13, 2010Quite often on the Internet, random videos spread like wildfire. It can be hard to predict, but once people latch on, it’s not hard to find. A great example of this is a Louisiana news report that made the circuits on Friday. NBC 33 in Baton Rouge had a picture… Read More