“Antiviral” Viral Site: Discover What Celebrity Viruses You Can Willingly Become Infected With Michael Lee, August 11, 2012August 11, 2012 As shown in this edition of trailers weekly, a new viral site for Antiviral has appeared, and if you saw the trailer for the film (which i suggest you do, because its just twisted) then it should give you a slight clue as to what this viral site could contain. Note, this viral site takes the word viral quite literally. Hit the jump for more.The trailer acts as both a trailer and an introduction to the Lucas Clinic, a site that happens to offer its clients the very best viruses that celebrities can have. They currently have three sets of viruses on hand, but that could all change if any more updates to the site are added. The site provides a look like any normal site would when offering cutting edge treatments, which includes pictures of the process, details, what kind of viruses they provide, appointment bookings, and guarantees of safety (yes they provide that too in a place where they give clients diseases) that are included on the site. There is also a pdf file you can download to read about the Lucas Clinic’s founder.To ensure the best possible experience for viral campaigners, the Lucas Clinic website offers you an opportunity to book an appointment. I tried this, but all i received was an email that I will receive a confirmation email with details of my booking. Luckily I wanted to call someone to make sure that they got my email, which you can find below. But of course the number is just an automated message that explains what the Lucas Client is all about.Although the trailer does show a few weird bits of how these viruses are harvested and how they are kept up to full potency, it looks like everything about this campaign will come from the Lucas Clinic. For more details about The Lucas Clinic and what they have to offer, check out the video below. ARGs & Campaigns Viral Marketing Viral News AntiViralLucas Clinic
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
Lionsgate and Twitter Team Up For Screenings of “Warrior” August 31, 2011August 31, 2011Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump. Warrior… Read More
which includes pictures of the process, details, what kind of viruses they provide, appointment bookings, and guarantees of safety (yes they provide that too in a place where they give clients diseases) that are included on the site. There is also a pdf file you can download to read about the Lucas Clinic’s founder. http://www.maniladarlings.com/