Create Your Own Movie Recipe From New York Latino Film Festival Dan Koelsch, August 11, 2012 The New York International Latino Film Festival, presented by HBO, starts on August 13th, and to promote the event, they have created an interactive “Movie Recipe” where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check them all out after the break. First, here’s the Action Movie Recipe that I created, which has buddy cops saving the day from zombies and becoming celebrities.Jest created a few of their own with different genres.Finally, NYILFF made an “Alien Invasion Movie Recipe” video.NYILFF 2012 – Alien Invasion Movie Recipe from NYILFF on Vimeo.This whole “movie recipe” concept is to promote the film festival’s tagline “Some movies are easy to make. Films are a different story.” Thanks to First Showing for the heads up. Viral Marketing infrographicNew York International Latino Film Festival
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful” February 13, 2013Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break…. Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check them all out after the break.