Looper Network Game Ends With Mission 5, Maxx Labs Goes Live Dan Koelsch, September 18, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of your final mission after the break. The website for Maxx Labs has been around for a while, but it finally goes live to help you find the code for Mission 5. In the world of Looper, telekinesis is a mutation that over 15% of the population has. Maxx Labs studies the TK mutation, and their website has images of reported cases. The mission clue involves a clock, so find the clock face in the images to get the four digit code. Once entered, you chase your target to the farmhouse, where you finally close your loop (kill your future self).Unfortunately, that’s it. This looks to be the end of the Looper viral campaign, and it ends rather unremarkably. It had a lot of potential, but the overall experience was rather underwhelming to me. Let us know what you thought in the comments below.On the off chance that there is more to this campaign, we’ll be sure to bring it to you. Check out Looper when it opens in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
Viral Video: Seinfeld Trailer for George Drama May 2, 2010As I’m sure I’ve mentioned before, I love it when people re-cut movies to make trailers portraying them as something very different (i.e. Sleepless in Seattle as a stalker thriller). Canadian Youtuber “lorocker” has done just that with the classic TV show Seinfeld, creating a trailer that turns it into… Read More
Viral Video: Galactic Empire State of Mind March 29, 2010March 29, 2010Jay-Z and Alicia Keys may love New York, but the guys at College Humor love a different type of Empire. In a take on the hit song and music video “Empire State of Mind”, Darth Vader raps (and Leia sings) about loving the Galactic Empire. Check out the video after… Read More
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
Basically, zzzzzzzzzzzzzzzzzz. I hope they payed more attention to the film than they did the viral. Most marketing folk still haven’t grasped that viral doesn’t work like the advertising they do on a regular basis. A phrase like “lowest common denominator” was probably used during its development. Attempts at viral marketing must be cool, first and foremost and cool second and talk about the product a distant third – maybe. Nobody passes along a commercial because of how informative.The killing blow was having the director talk about the behind the scenes then end by saying “if you’re looking for the hidden code, its 1234”. ARG elements should be embedded of the storyline, otherwise its just a branded game. It’s breaking the fourth wall. And not in a good way