Watch the Final Episode of Social Film “The Beauty Inside” Dan Koelsch, September 20, 2012 Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump. Alex (internally voiced by Topher Grace) is a 20 something male who refurbishes antiques. His life is lonely not only because of his offbeat profession, but because everyday he wakes up in an entirely new body. So far, it’s worked out well for him, but all that changes when he meets Emily (played by Mary Elizabeth Winstead). Alex finally gets a body worthy of a date with Emily. Afterwards, he scared her off by telling her about his condition. Find out how it all ends by watching the episode below.Check out The Beauty Inside’s YouTube channel to watch the whole series and extra videos. Let us know what you thought of the social film and its interactive components in our comments section. ARGs & Campaigns Viral Marketing IntelSocial FilmThe Beauty InsideToshibaweb series
‘Interstellar’ Viral Site And Kip Thorne Featurette October 1, 2014October 1, 2014Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans… Read More
Bed Down With “The Incredible Burt Wonderstone” March 14, 2013Briefly: The Steve Carrell magician comedy The Incredible Burt Wonderstone opens in theaters tomorrow, but if you want to know what it’s like to be in the (supposedly) world’s biggest bed, you can try the Bed Down With Burt online game. Collect coins to make it to the next stage,… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
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