Watch the Final Episode of Social Film “The Beauty Inside” Dan Koelsch, September 20, 2012 Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump. Alex (internally voiced by Topher Grace) is a 20 something male who refurbishes antiques. His life is lonely not only because of his offbeat profession, but because everyday he wakes up in an entirely new body. So far, it’s worked out well for him, but all that changes when he meets Emily (played by Mary Elizabeth Winstead). Alex finally gets a body worthy of a date with Emily. Afterwards, he scared her off by telling her about his condition. Find out how it all ends by watching the episode below.Check out The Beauty Inside’s YouTube channel to watch the whole series and extra videos. Let us know what you thought of the social film and its interactive components in our comments section. ARGs & Campaigns Viral Marketing IntelSocial FilmThe Beauty InsideToshibaweb series
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More
2012: Could the Viral Be Over Already? November 11, 2009November 11, 2009OK, so maybe “already” is a harsh word, but it seems like at least the conspiracy part of the viral is wrapping up today. As we reported earlier, Professor Meyers (the Theorist from Corruption Theory) is dead, and now Soren Ulfert is done. According to his latest (and last?) blog… Read More
Another Transmission Precedes “Man of Steel” Homepage May 21, 2013May 21, 2013Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are… Read More
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