Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” Michael Lee, October 15, 2012October 15, 2012 Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial featuring Litwak’s latest arcade game Fix It Felix, Jr. The video was a fun play on those arcade games we all used to know and love. Now we flashfoward 15 years, and Disney has released a 1997 commercial featuring a game called Sugar Rush. Hit the jump to check it out.The video features footage from the film as well as what looks like video that was recorded in the late 90s. Again, it is a fun jab at those arcades we used to remember wasting quarters on. There are some hints at racing games like Mario Kart 64, so it’s not surprising to see that they are touting this as a 1997 commercial.Be sure to check back in the next few weeks for exclusive interviews with the cast and crew of Wreck-It Ralph. The film opens in theaters on November 2, 2012. Viral Marketing Viral News DisneySugar RushWreck-It Ralph
The Box: You Are The Experiment October 29, 2009October 29, 2009An interesting website popped up for the upcoming film The Box, which you’ve probably seen ads for on TV. The basic premise: A box is brought to a couple’s house and inside is button, and if they push the button a random person in the world they don’t know will… Read More
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More
What IF: Se7en September 26, 2009January 23, 2010It’s 1995, and all that anyone is talking about is Se7en. This film, like so many before and after it stunned the audience with its twist ending. People still talk about it to this day and after the question recently put to me by Nick about cult classics during our… Read More