Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” Michael Lee, October 15, 2012October 15, 2012 Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial featuring Litwak’s latest arcade game Fix It Felix, Jr. The video was a fun play on those arcade games we all used to know and love. Now we flashfoward 15 years, and Disney has released a 1997 commercial featuring a game called Sugar Rush. Hit the jump to check it out.The video features footage from the film as well as what looks like video that was recorded in the late 90s. Again, it is a fun jab at those arcades we used to remember wasting quarters on. There are some hints at racing games like Mario Kart 64, so it’s not surprising to see that they are touting this as a 1997 commercial.Be sure to check back in the next few weeks for exclusive interviews with the cast and crew of Wreck-It Ralph. The film opens in theaters on November 2, 2012. Viral Marketing Viral News DisneySugar RushWreck-It Ralph
New ‘Lost’ Teaser Features Mr. Cluck’s January 8, 2010November 16, 2010A new teaser commercial has hit the web for the final season of ABC’s “Lost”, and it features Hurley and Mr. Cluck’s Chicken Shack. For those diehard fans out there, you’ll remember Hurley used to work at Mr. Cluck’s, then used some of his lottery winnings to buy the restaurant…. Read More
Current Viral Campaigns January 31, 2009January 30, 2010Now you know who we are and what we do. So what movies currently have viral campaigns going on? Here’s a quick introductory summary. Don’t worry, we’ll have much more coverage leading up to these films. Watchmen (Opens 3/6/09): This film, adapted from the critically-acclaimed graphic novel by Alan Moore,… Read More
Mark of the Spider-Man: Peter Parker’s Backpack Found and More April 25, 2012The viral campaign for The Amazing Spider-Man has heated back up after a month on hiatus. The Mark of the Spider-Man website has gotten ahold of Peter Parker’s backpack, and there are some interesting clues inside. Get the details after the jump. Read More