Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” Michael Lee, October 15, 2012October 15, 2012 Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial featuring Litwak’s latest arcade game Fix It Felix, Jr. The video was a fun play on those arcade games we all used to know and love. Now we flashfoward 15 years, and Disney has released a 1997 commercial featuring a game called Sugar Rush. Hit the jump to check it out.The video features footage from the film as well as what looks like video that was recorded in the late 90s. Again, it is a fun jab at those arcades we used to remember wasting quarters on. There are some hints at racing games like Mario Kart 64, so it’s not surprising to see that they are touting this as a 1997 commercial.Be sure to check back in the next few weeks for exclusive interviews with the cast and crew of Wreck-It Ralph. The film opens in theaters on November 2, 2012. Viral Marketing Viral News DisneySugar RushWreck-It Ralph
Surrogates: Interviews and iPhone App September 19, 2009September 19, 2009A few tidbits on Surrogates this weekend. First, Trailer Addict has several short interviews with the cast and crew, including the stars of the film Bruce Willis and Radha Mitchell. Willis, in as monotone a voice as possible, talks briefly about what interested him in doing the film and goes… Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
Watch Part 1 of CollegeHumor’s “Dora the Explorer” Web Series March 19, 2013March 19, 2013Last week, CollegeHumor released a trailer for their three-part web series Dora the Explorer and the Destination Medallion, an action-packed parody based on their viral video of last year. Today, the first webisode went live, and you can watch it after the break. Read More