Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” Michael Lee, October 15, 2012October 15, 2012 Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial featuring Litwak’s latest arcade game Fix It Felix, Jr. The video was a fun play on those arcade games we all used to know and love. Now we flashfoward 15 years, and Disney has released a 1997 commercial featuring a game called Sugar Rush. Hit the jump to check it out.The video features footage from the film as well as what looks like video that was recorded in the late 90s. Again, it is a fun jab at those arcades we used to remember wasting quarters on. There are some hints at racing games like Mario Kart 64, so it’s not surprising to see that they are touting this as a 1997 commercial.Be sure to check back in the next few weeks for exclusive interviews with the cast and crew of Wreck-It Ralph. The film opens in theaters on November 2, 2012. Viral Marketing Viral News DisneySugar RushWreck-It Ralph
Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends October 31, 2012Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More
Check this out: Viral campaign or real? July 1, 2009July 1, 2009A new video on YouTube has millions asking if it’s a viral campaign for a movie or just real, and scary. It’s a video of an “unknown life-form” in a North Carolina sewer. This could go either way. If you haven’t seen it, take a look: Over 1,000,000 views in… Read More