Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends Kris, October 31, 2012 Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. The Paranormal Activity movies are known for their endings that range from bland to disappointing. By the fourth installment (which opened earlier this month), you can tell they had given up on the franchise. The viral campaign had the promising Degloshi storyline, however, and I still had some hope left for the ARG up until its connection to Paranormal Activity 4 became clear thanks to the infamous “circle-in-a-triangle” symbol that is also in the movie.For those of you new to this viral, Jacob Degloshi is a divorced husband with a daughter, Sarah, becoming haunted by the demon, Tobey. The narrative played out on a bevy of social media websites, including Facebook, Twitter, Tumblr, YouTube, and Google Plus. If you are a fan of the series and looking for an alternate way to experience yet another possession of crazy women, I recommend this viral campaign. He felt like a real person and responded to tweets. This is still the laziest demon from hell and as usual it tortured him slowly with shadows, marks, and moving objects.The producers of the film franchise should take a page from the viral campaign, because the audience response has been much more positive. The campaign’s ending was live-streamed on YouTube, and you can watch it below. Check out Dead Central for a full rundown of the campaign as it happened. ARGs & Campaigns Viral Marketing Paranormal Activity 4
Return of the Super 8 Secret (Updated) November 15, 2011November 15, 2011This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8…. Read More
Viral Video: Scrubs DJ Steve Porter Remix March 12, 2010March 12, 2010You may know YouTube sensation DJ Steve Porter from his many remixes, including the Slap Chop Rap, and my favorite, his Community remix. Now he presents us with a remix for ABC’s Scrubs, which, after I thought was a successful retooling of the show, will most likely be cancelled after… Read More
Trailers Weekly: “Movie 43”, “The Lone Ranger”, “Stoker”, “The Guilt Trip”, “A Good Day To Die Hard”, “Lincoln” October 7, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week provided us with so many trailers, so… Read More