Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends Kris, October 31, 2012 Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. The Paranormal Activity movies are known for their endings that range from bland to disappointing. By the fourth installment (which opened earlier this month), you can tell they had given up on the franchise. The viral campaign had the promising Degloshi storyline, however, and I still had some hope left for the ARG up until its connection to Paranormal Activity 4 became clear thanks to the infamous “circle-in-a-triangle” symbol that is also in the movie.For those of you new to this viral, Jacob Degloshi is a divorced husband with a daughter, Sarah, becoming haunted by the demon, Tobey. The narrative played out on a bevy of social media websites, including Facebook, Twitter, Tumblr, YouTube, and Google Plus. If you are a fan of the series and looking for an alternate way to experience yet another possession of crazy women, I recommend this viral campaign. He felt like a real person and responded to tweets. This is still the laziest demon from hell and as usual it tortured him slowly with shadows, marks, and moving objects.The producers of the film franchise should take a page from the viral campaign, because the audience response has been much more positive. The campaign’s ending was live-streamed on YouTube, and you can watch it below. Check out Dead Central for a full rundown of the campaign as it happened. ARGs & Campaigns Viral Marketing Paranormal Activity 4
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
Acura’s S.H.I.E.L.D. Website for “The Avengers” Has Games, Prizes, and Possible Plot Details April 5, 2012April 5, 2012Disney and Marvel Studios’ The Avengers opens in theaters in less than a month, but if you’re in need for a fix, the car company Acura has just what you are looking for. After the break, learn about their exclusive S.H.I.E.L.D. website that has games, prizes, and possibly even some… Read More
Viral Video Round Up: Monopoly, Archer, Bear Grylls, Prom, Almighty Thor, and Little Thor April 21, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More