Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends Kris, October 31, 2012 Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. The Paranormal Activity movies are known for their endings that range from bland to disappointing. By the fourth installment (which opened earlier this month), you can tell they had given up on the franchise. The viral campaign had the promising Degloshi storyline, however, and I still had some hope left for the ARG up until its connection to Paranormal Activity 4 became clear thanks to the infamous “circle-in-a-triangle” symbol that is also in the movie.For those of you new to this viral, Jacob Degloshi is a divorced husband with a daughter, Sarah, becoming haunted by the demon, Tobey. The narrative played out on a bevy of social media websites, including Facebook, Twitter, Tumblr, YouTube, and Google Plus. If you are a fan of the series and looking for an alternate way to experience yet another possession of crazy women, I recommend this viral campaign. He felt like a real person and responded to tweets. This is still the laziest demon from hell and as usual it tortured him slowly with shadows, marks, and moving objects.The producers of the film franchise should take a page from the viral campaign, because the audience response has been much more positive. The campaign’s ending was live-streamed on YouTube, and you can watch it below. Check out Dead Central for a full rundown of the campaign as it happened. ARGs & Campaigns Viral Marketing Paranormal Activity 4
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More
Submit Your Funny Roommate Story To Win Free Rent From ABC’s “Don’t Trust the B—- in Apt. 23” April 3, 2012April 3, 2012ABC’s new sitcom Don’t Trust the B—- in Apt. 23 debuts on April 11th, and to promote the new long-titled comedy, the network has taken to YouTube. By submitting your funny roommate story on the video website, you could win $5,000 to use towards rent or whatever else you want…. Read More
Become a Test Subject For the Human Preservation Project May 24, 2011June 1, 2011A MovieViral reader who goes by Jonny Quest has clued us in to a pretty interesting alternate reality game website. The site is TestSubjectsNeeded.com, and is part of what these people are calling the Human Preservation Project. What is it for, and was it found? Get the details after the… Read More