Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters Alex Gerage, November 8, 2012November 8, 2012 You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking a unique approach to the process by asking fans to help create posters their own posters to use in the campaign. Hit the jump for details.Interested applicants are encouraged to get creative with their poster design, and Focus Features provides logos and stills from the film to get started. The information we were received about the contest is below, and you can learn more about at the film’s Tumblr page: “Building off of the spontaneous outpouring of fan art arriving throughout the theatrical campaign, Focus has encouraged fans to share their artistic talents once again by designing an awards-season advertisement (“For Your Consideration”) for a chance to win a $500 prize and placement in Focus’ ongoing awards campaign. Submissions are due by Monday, November 26th and winners will be announced on Friday, November 30th.” Historically, “For Your Consideration” posters list the desired awards a film hopes to be considered for and splashes them across iconic images from the film. They tend to be placed in print publications like newspapers and trade magazines. Recently, they have emerged online in the form of web banners, where they reach those likely voting on nominees. I love that Focus Features is turning to the fans and making the campaigns more inclusive. After all, while the different academies and guilds ultimately choose the award winners, it’s the movie-going public that plays a huge role in generating buzz and creating awards season momentum. Moonrise Kingdom’s box office and word-of-mouth success thus far is certainly proof of that.I still haven’t gotten around to seeing Moonrise Kingdom, but Anderson is consistently great (The Fantastic Mr. Fox is one of my favorite movies ever) and I hope to check it out before The Golden Globes and Oscars next year. From the buzz I have heard, the film may be this year’s Midnight in Paris—an early-year release that receives nominations in several of the major categories due to stellar reviews and strong buzz. And who knows, maybe your poster will be a reason why. Contests Viral Marketing "For Your Consideration"Midnight in ParisMoonrise KingdomThe Academy AwardsThe Fantastic Mr. FoxThe Golden GlobesWes Anderson
Repo Men Motion Comic Debuts Online March 15, 2010March 15, 2010With only 3 days left to go before Repo Men hits your local cinemaplex, Universal has launched one last video, a Dennis Calero-illustrated motion comic debuting today SXSW and ready to download online. Find out more about this after the break. Read More
Possible New “Paranormal Activity 2” Viral Sites (and Video) October 1, 2010October 1, 2010You know a film has people talking when it’s plastered all over the web, and now TV spots, oh yeah, and not to mention the box office success of the firs film. Plus the fact that we have a handful of articles in just a couple of weeks means the… Read More
“The Greatest Town in America” is Getting A Book June 20, 2011The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation… Read More