Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content Caleb Hamilton, November 20, 2012November 20, 2012 We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early! More after the jump. The countdown to the home release of The Dark Knight Rises on Blu-ray early next month has begun. In a similar move by Marvel last month to unlock the Iron Man 3 trailer, Warner Bros. is asking fans to share the news of the TDKR Blu-ray release with their friends on Facebook, Twitter and Pinterest. Just visit the countdown site and click the ‘Share’ button. Once the meter hits 100%, a reward will be reveal an exclusive look at Man of Steel! Superman returns in Man of Steel on June 14th, 2013 in 3D and IMAX 3D! Social Networks Viral Marketing Viral News Man of SteelThe Dark Knight RisesWarner Bros
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009 For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009 Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Play “Man of Steel” Online Game “Metropolis Mayhem” May 24, 2013May 24, 2013 Briefly: In the vein of other endless running games like Temple Run, Warner Bros. has released Metropolis Mayhem, an online game on the Man of Steel homepage. Fly Superman through Metropolis and earn points by collecting the power-ups. Use your heat vision to destroy any obstacles that you cannot avoid…. Read More