Strange Interactive Site For Park Chan-wook’s ‘Stoker’ Lets You Read Letters To India Michael Lee, November 29, 2012November 30, 2012 We’ve posted a trailer for Park Chan-wook English language debut Stoker earlier this year. There were subtle hints of Alfred Hitchcock and Brian Del Palma woven into the fabric of this psychological thriller. Now a new interactive site welcomes you into the world of the movie. Hit the jump to read Letters To India, India (Mia Wasikowska) being the main protagonist or antagonist depending on your point of view.In the film India must endure the torment of her cold and distant stepmother, Evelyn (Nicole Kidman) after losing her patriarchal father to a fatal auto accident. Her Uncle Charlie (Matthew Goode), whom she never knew existed, comes into their home to live with them and help them in their time of need. However, dear uncle has sinister intentions and may not be into swooning Evelyn but instead the much younger India.So now that you know the premise of the film, the site letterstoindia, takes a look at the relationship of the Stoker family. Rather than have the letters be read as if they were just sitting on a desk, the site has you scroll down and you’ll notice that letters are falling. It’s actually a cool way to present the letters to the viewer. Some letters will contain quotes from the trailer, while others will contain footage. You can also share some of the letters to your friends. There is a “coming soon” tag towards the send of the site, which gives us something to look forward to in the weeks leading up to the film’s release.Fox Searchlight will release Stoker on March 1st, 2013.[Firstshowing] News Viral Marketing Viral News Fox SearchlightLetters To IndiaStoker
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Newly Launched “Dredd” Viral Site Riffs The Drudge Report August 21, 2012Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has… Read More
House iPhone App Has Mini Episodes and More May 20, 2010May 20, 2010This week was the 6th season finale for FOX’s hit show House M.D., but if you are afraid of going through Princeton‑Plainsboro withdrawal, fear not, for the network has a summer solution for you. The recently-launched InHouse app will have “appisodes” that follow Nurse Jeffrey. More details after the jump. Read More