Strange Interactive Site For Park Chan-wook’s ‘Stoker’ Lets You Read Letters To India Michael Lee, November 29, 2012November 30, 2012 We’ve posted a trailer for Park Chan-wook English language debut Stoker earlier this year. There were subtle hints of Alfred Hitchcock and Brian Del Palma woven into the fabric of this psychological thriller. Now a new interactive site welcomes you into the world of the movie. Hit the jump to read Letters To India, India (Mia Wasikowska) being the main protagonist or antagonist depending on your point of view.In the film India must endure the torment of her cold and distant stepmother, Evelyn (Nicole Kidman) after losing her patriarchal father to a fatal auto accident. Her Uncle Charlie (Matthew Goode), whom she never knew existed, comes into their home to live with them and help them in their time of need. However, dear uncle has sinister intentions and may not be into swooning Evelyn but instead the much younger India.So now that you know the premise of the film, the site letterstoindia, takes a look at the relationship of the Stoker family. Rather than have the letters be read as if they were just sitting on a desk, the site has you scroll down and you’ll notice that letters are falling. It’s actually a cool way to present the letters to the viewer. Some letters will contain quotes from the trailer, while others will contain footage. You can also share some of the letters to your friends. There is a “coming soon” tag towards the send of the site, which gives us something to look forward to in the weeks leading up to the film’s release.Fox Searchlight will release Stoker on March 1st, 2013.[Firstshowing] News Viral Marketing Viral News Fox SearchlightLetters To IndiaStoker
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
Super 8: STIES Site Has Updated Printout October 15, 2010Briefly: The printout available on ScariestThingIEverSaw.com has been updated to include the line “Meet me at 4D and 5O’s last leg. Bring the foghorn and the unexpected title.” Check out Unfiction on speculation as to what this could mean for the Super 8 ARG, though we have yet to figure… Read More