Countdown Leads to First Full “Man of Steel” Trailer! Dan Koelsch, December 11, 2012April 14, 2013 Yesterday, a viral website for Man of Steel came out of nowhere to reveal a countdown. That countdown has ended to reveal the first full length trailer for the film! Check it out after the break. The trailer is not the same one we saw at Comic-Con, but it does use a lot of the same footage. Let us know what you think in the comments below.Man of Steel retells the iconic story of the Superman. Henry Cavill plays the famed superhero and alter ego Clark Kent, and the all-star cast includes Amy Adams, Diane Lane, Kevin Costner, Russell Crowe, Laurence Fishburne, and Michael Shannon. Written by David Goyer and directed by Zack Snyder, Man of Steel flies into theaters on June 14, 2013. ARGs & Campaigns Viral Marketing DSRW ProjectMan of SteelTrailer
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
Trailers Weekly: ‘Fifty Shades Of Grey,’ ‘The Cobbler,’ ‘Hungry Hearts,’ And More November 15, 2014November 15, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from One Song, 50 Shades Of… Read More