Indiana Jones Mailing Mystery Solved! Dan Koelsch, December 18, 2012 Last week the University of Chicago received a package for Henry Walton Jones, Jr., the full name of the famed fictional archaeologist Indiana Jones. The contents of the package had many thinking it was part of a viral campaign, but what for? Well, the mystery has finally been solved. Get the details after the break. The package actually came from an Ebay seller in Guam who sells Indiana Jones replica props. He sent the package to the winning bidder in Italy, but it somehow got separated from the (real) package it came in. USPS only saw that the replica package was addressed to U of C (where Dr. Jones taught), so they just wrote in the zip code (which was omitted) and sent it on its way. A bit of an anticlimactic ending, but at least the seller let the campus keep to the prop. In the end, it became viral marketing for Ebay.Source: Red Eye Chicago Viral News Indiana JonesMail
Google Viral: Hans Christian Andersen in Movies and TV April 2, 2010June 12, 2010Today is the 205th birthday of legendary children’s author Hans Christian Andersen, and Google is celebrating through their latest Doodle. Actually, it’s not just one, but five Doodles, all from one of Andersen’s more famous tales, “Thumbelina”. That’s well and good, but what does Andersen have to do with movies?… Read More
“Veronica Mars” Film Funded By Kickstarter Opens In Theaters Today March 14, 2014The first fully funded major motion picture project funded by Kickstarter opens in theaters today. The Veronica Mars movie has the internet to thank for that, for without they generous funds, they would not be here. It’s success on Kickstarter instantly went viral. The fact that they were able to… Read More
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More