Indiana Jones Mailing Mystery Solved! Dan Koelsch, December 18, 2012 Last week the University of Chicago received a package for Henry Walton Jones, Jr., the full name of the famed fictional archaeologist Indiana Jones. The contents of the package had many thinking it was part of a viral campaign, but what for? Well, the mystery has finally been solved. Get the details after the break. The package actually came from an Ebay seller in Guam who sells Indiana Jones replica props. He sent the package to the winning bidder in Italy, but it somehow got separated from the (real) package it came in. USPS only saw that the replica package was addressed to U of C (where Dr. Jones taught), so they just wrote in the zip code (which was omitted) and sent it on its way. A bit of an anticlimactic ending, but at least the seller let the campus keep to the prop. In the end, it became viral marketing for Ebay.Source: Red Eye Chicago Viral News Indiana JonesMail
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More
HvZ – Are you Prepared for the Zombie Apocalypse? November 16, 2010Recently, and with great excitement from me, Humans vs. Zombies has been receiving hype around the world. Now, for those of you that don’t know, Humans vs. Zombies is a game of “tag” that college students have been playing for days and weeks across their campus. The game is simple:… Read More