“After Earth” Website Goes Live And Possibly Hints At ARG Dan Koelsch, December 20, 2012 After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s even a hint at a possible ARG in the future. Details after the break. The website has a scrolling feature similar to the website of another Sony film, Looper. As we scroll down the page, we first are introduced to Jaden Smith’s character Katai Raige. After seeing some of his basic stats, we next get to see him use a “cutlass”, which the website describes and shows as being a long blade with a handle in the middle. Next, we get a history of the United Ranger Corps, which are the elite military force for the displaced humans. We also learn a bit about Ranger cadets and Katai’s father, Cypher Raige (Will Smith), who is the Commander General of the Rangers.Project Next GenerationThe next section down talks about humanity’s alien enemies, including the Skrel and the Ursa, as well as an interesting technique called “ghosting”. We then learn about Nova Prime, mankind’s new home planet, and its unique three-part government. The last section on the bottom explains how and why mankind had to leave Earth.On the side of the page, one of the buttons you’ll see is for “Project Next Generation”. This is the mission explained in that last section about “arks” that are leaving Earth before it becomes inhabitable. There are only 750,000 spots total on these 6 ships, just enough to restart the human race. Unfortunately, the link provided on this section of the website just takes you to the film’s Facebook page. I’m not sure if this will turn into an ARG, but the building blocks are there with the Application concept. We’ll just have to wait and see. For now, their Facebook is a good way to get some more in-world details about the film.After Earth opens in theaters on June 7th. Viral Marketing After Earth
Viral Videos: “Get Out of There” and “Ignore Stephen Baldwin, Restore Joss Whedon” May 10, 2010November 23, 2010Just over a month ago, we posted a video that went through Arnold Schwarzenegger’s best movie quotes, and now the group at Pajiba are back with a montage of all the times “get out of there” is said on screen. Also, in retaliation against the Restore Stephen Baldwin movement, the… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More
Seven Psychopaths: Listen to Voice Messages Left For Charlie October 13, 2012Last month, CBS Films’ Seven Psychopaths started a viral campaign where flyers were put up with a number to call where you could leave a voice message. Now, a video has been made to showcase some of those messages. Check it out after the break. Read More