“After Earth” Website Goes Live And Possibly Hints At ARG Dan Koelsch, December 20, 2012 After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s even a hint at a possible ARG in the future. Details after the break. The website has a scrolling feature similar to the website of another Sony film, Looper. As we scroll down the page, we first are introduced to Jaden Smith’s character Katai Raige. After seeing some of his basic stats, we next get to see him use a “cutlass”, which the website describes and shows as being a long blade with a handle in the middle. Next, we get a history of the United Ranger Corps, which are the elite military force for the displaced humans. We also learn a bit about Ranger cadets and Katai’s father, Cypher Raige (Will Smith), who is the Commander General of the Rangers.Project Next GenerationThe next section down talks about humanity’s alien enemies, including the Skrel and the Ursa, as well as an interesting technique called “ghosting”. We then learn about Nova Prime, mankind’s new home planet, and its unique three-part government. The last section on the bottom explains how and why mankind had to leave Earth.On the side of the page, one of the buttons you’ll see is for “Project Next Generation”. This is the mission explained in that last section about “arks” that are leaving Earth before it becomes inhabitable. There are only 750,000 spots total on these 6 ships, just enough to restart the human race. Unfortunately, the link provided on this section of the website just takes you to the film’s Facebook page. I’m not sure if this will turn into an ARG, but the building blocks are there with the Application concept. We’ll just have to wait and see. For now, their Facebook is a good way to get some more in-world details about the film.After Earth opens in theaters on June 7th. Viral Marketing After Earth
New Website and Comic-Con Info For Rango July 19, 2010July 19, 2010In the trailer for Paramount’s animated film Rango, you may have noticed the bright orange fish toy. Well, thanks to a new viral website provided by Slashfilm, we now know that fish is named Mr. Timms and it has a following. Get the details below. Read More
South Park Takes on Tron, Facebook, and Chat Roulette April 8, 2010Last night, South Park‘s newest episode, “You Have 0 Friends”, tackled the subject of social networking, and once again, they did it brilliantly. All of Stan’s friends are on Facebook, but Stan wants to do real things, like play video games. However, once his friends surprise him with an account,… Read More
This Week In Viral: Week of 6/8/09 June 15, 2009June 15, 2009This was a good week for viral, especially for District 9, which saw more posters, an official website (finally), and now more footage. Matt will have a full breakdown of the footage screened in front of Pelham 123 in some theaters tomorrow. The clips showed more of the aliens (including… Read More