Sony’s “Elysium” Switches Around Some Websites for Viral Campaign Dan Koelsch, April 10, 2013April 25, 2013 With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. At the beginning of the month, we told you about some updates to the Elysium online presence, including a new viral website and an updated homepage for the film. The URL for the homepage is ItsBetterUpThere.com, which used to be the URL for the Elysium Citizenship Initiative. We thought that concept was removed, but thanks to First Showing, we know it has actually just relocated to ItsBetterUpHere.com. While the one letter difference is sure to cause confusion, at least we know that Sony still has plans to move forward with this marketing strategy.We’ll keep an eye out to see where this is going. Follow our coverage here, and check out the new homepage if you’re itching for more content. It has one of those cool scrolling layouts like Looper, and you can see photos and character bios.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Lionsgate’s “Warrior” Asks “What Do You Fight For?” August 17, 2011On September 9th, sport drama Warrior from Lionsgate opens in theaters. The film is about two brothers, played by Tom Hardy and Joel Edgerton, who enter an MMA tournament for different reasons and end up having to face each other. The film’s official website has a contest that is looking… Read More
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More