Sony’s “Elysium” Switches Around Some Websites for Viral Campaign Dan Koelsch, April 10, 2013April 25, 2013 With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. At the beginning of the month, we told you about some updates to the Elysium online presence, including a new viral website and an updated homepage for the film. The URL for the homepage is ItsBetterUpThere.com, which used to be the URL for the Elysium Citizenship Initiative. We thought that concept was removed, but thanks to First Showing, we know it has actually just relocated to ItsBetterUpHere.com. While the one letter difference is sure to cause confusion, at least we know that Sony still has plans to move forward with this marketing strategy.We’ll keep an eye out to see where this is going. Follow our coverage here, and check out the new homepage if you’re itching for more content. It has one of those cool scrolling layouts like Looper, and you can see photos and character bios.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
The Galinka Project – Viral Site For ‘Hanna’ April 2, 2011April 2, 2011With the film’s release just a week away, I wish we noticed this site for Hanna a bit sooner, but who are we to complain. Well, we do that a lot, but that’s not the point. We were sent some information today on a site known as The Galinka Project,… Read More
2012: Taking Viral Outside October 6, 2009October 17, 2009UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED…. Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More