Viral Marketing Is (Partly) Saving Hollywood Dan Koelsch, December 26, 2012January 3, 2013 This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. As you can see above, social media and viral marketing have played an important role in studios’ business plans. Unfortunately, the infographic focuses more on films that had a more directly viral presence, such as screening demands and well-tended Facebook pages. It ignores the more complex viral marketing that we at MovieViral like to focus on, such as ARGs and other interactive components. However, I can see why they didn’t bother.It’s hard to measure the financial impact of a costly campaign like “Flynn Lives” for TRON: Legacy or “Why So Serious?” for The Dark Knight Rises. Sure, lots of people get involved, but how does that actually translate into ticket sales? Merchandising seems to be only place where revenue could easily be found with ARGs. For instance, The Rocket Poppeteers Depot for Super 8 sold t-shirts, patches, and stickers that only players of the ARG would bother getting. Unfortunately, this means that even if those sales figures could be found, they probably don’t mean much to the bottom line.Let us know what you think about all of this. Can the financial benefits of complex ARGs like Flynn Lives be tracked? On a side note, is it more important to have a larger audience be part of your ARG, or to have a much more immersive experience that less people will follow? Give us your insights in the comments below. Editorials Features Viral News infographic
Viral Video Round Up: The Room, Sucker Punch, Anne Hathaway, And More! February 3, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Fan-Made Video Game Movie Posters Reminds Us Of Genre’s Potential August 4, 2012I have never been a gamer, but I have nonetheless been confounded over Hollywood’s inability to successfully adapt some of today’s most prominent game properties into feature films (instead focusing their attention on board games). The graphics in video games are increasingly astounding and are often accompanied by interesting storylines…. Read More
“Blood Brothers: First Blood” 80s Action Movie Mixtape Will Fight You To The Death October 3, 2010October 4, 2010The guys over at Geekweek have found something that every guy needs to have on their iPod, if they have the balls! DJA & Dirty South Joe have put together an 40 minute mixtape of quintessential 80s action movie music. There’s even some great trailer and movie quotes mixed in,… Read More