Viral Marketing Is (Partly) Saving Hollywood Dan Koelsch, December 26, 2012January 3, 2013 This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. As you can see above, social media and viral marketing have played an important role in studios’ business plans. Unfortunately, the infographic focuses more on films that had a more directly viral presence, such as screening demands and well-tended Facebook pages. It ignores the more complex viral marketing that we at MovieViral like to focus on, such as ARGs and other interactive components. However, I can see why they didn’t bother.It’s hard to measure the financial impact of a costly campaign like “Flynn Lives” for TRON: Legacy or “Why So Serious?” for The Dark Knight Rises. Sure, lots of people get involved, but how does that actually translate into ticket sales? Merchandising seems to be only place where revenue could easily be found with ARGs. For instance, The Rocket Poppeteers Depot for Super 8 sold t-shirts, patches, and stickers that only players of the ARG would bother getting. Unfortunately, this means that even if those sales figures could be found, they probably don’t mean much to the bottom line.Let us know what you think about all of this. Can the financial benefits of complex ARGs like Flynn Lives be tracked? On a side note, is it more important to have a larger audience be part of your ARG, or to have a much more immersive experience that less people will follow? Give us your insights in the comments below. Editorials Features Viral News infographic
Spend Your Comic-Con Saturday Night In A Haunted House Courtesy Of Dread Central July 12, 2013July 12, 2013Last month, I had an opportunity to watch the James Wan‘s fantastic new horror, The Conjuring, you can read my review of the film here. But for those who are attending the San Diego Comic-Con, will possibly miss the film, which shares its opening weekend with the biggest geek gathering…. Read More
The Buzz: Star Wars, Transformers, Alamo Drafthouse, and More! November 9, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
Social Media Monthly: May 2012 May 4, 2012May 4, 2012Welcome to our only monthly feature here on MovieViral. A day or two ahead of time (we’re a little late this month), we’ll list the various social media accounts (specifically Facebook, Twitter, and YouTube for now) for all the major theatrical releases each month. We hope that this allows you… Read More