Viral Marketing Is (Partly) Saving Hollywood Dan Koelsch, December 26, 2012January 3, 2013 This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. As you can see above, social media and viral marketing have played an important role in studios’ business plans. Unfortunately, the infographic focuses more on films that had a more directly viral presence, such as screening demands and well-tended Facebook pages. It ignores the more complex viral marketing that we at MovieViral like to focus on, such as ARGs and other interactive components. However, I can see why they didn’t bother.It’s hard to measure the financial impact of a costly campaign like “Flynn Lives” for TRON: Legacy or “Why So Serious?” for The Dark Knight Rises. Sure, lots of people get involved, but how does that actually translate into ticket sales? Merchandising seems to be only place where revenue could easily be found with ARGs. For instance, The Rocket Poppeteers Depot for Super 8 sold t-shirts, patches, and stickers that only players of the ARG would bother getting. Unfortunately, this means that even if those sales figures could be found, they probably don’t mean much to the bottom line.Let us know what you think about all of this. Can the financial benefits of complex ARGs like Flynn Lives be tracked? On a side note, is it more important to have a larger audience be part of your ARG, or to have a much more immersive experience that less people will follow? Give us your insights in the comments below. Editorials Features Viral News infographic
April Fools Starts Early With Conan O’Brien Buying Mashable March 31, 2012March 31, 2012April Fools is still a few hours away here on the West Coast, but as soon as the clock struck midnight out East, the games began. For instance, Mashable has been bought by Conan O’Brien for only $3,500, and he’s already made changes to the website and its Twitter. Watch… Read More
Fan Made Work Viral Video: 250 Movie Introductions December 10, 2010/Film found a nice mash-up video that has 250 introductions for characters, group, and things (i.e. Robocop‘s ED 209). It’s almost 10 minutes long, but it’s definitely worth a look, especially if you never realized how often characters introduce themselves. The video was made by someone calling themselves Exophrine, and… Read More
Viral Video Round Up: Philip Seymour Hoffman, “The Walking Dead”, “Robocop”, And More February 9, 2014The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: A tribute to a great actor, a “deadly” prank in New York… Read More