Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App

Caleb Hamilton, January 8, 2013January 8, 2013

intodarknessThe Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from Star Trek Into Darkness using some never before-seen technologies. More details after jump.

Announced during Qualcomm’s CES keynote, the Star Trek Into Darkness app will allow fans to engage with movie related content in the real-world and complete missions using many different methods that run on Qualcomm’s Gimbal context awareness technology. Fans will use audio scanning and get rewarded for watching ‘Into Darkness’ content on TV and other media. Geo-location recognition will be used in location-based experiences and image recognition with Qualcomm’s Vuforia will be used to engaged with movie related content and images printed and viewable in the real world. The app will also deliver new content from the film such as videos, photos and wallpapers directly to the user’s phone.

During the second quarter of the game, the app will let users unlock content during the Star Trek Into Darkness TV spot. Fans who register the app early will be entered into a contest to win a trip to a U.S. premiere of the film. You can sign up to get the app early and enter the contest at www.startrekmovie.com/CES. The app will be available to everyone at the end of this month.

“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”

There is no information yet on whether this will tie into the AreYouthe1701? website revealed early last month. Be sure to check back for any updates!

Star Trek Into Darkness on May 17th in 3D and IMAX 3D!

Apps Contests Social Networks Viral Marketing AppsContestsParamount PicturesStar Trek Into Darkness

Post navigation

Previous post
Next post

Related Posts

“Tower Heist” Facebook App Lets You Steal Facebook Credits

October 16, 2011October 16, 2011

Universal Pictures’ Tower Heist is an action comedy about workers of a high-rise who conspire to steal $20 million from their employer who swindled them out of their life-savings. You can start your own heist on Facebook with the film’s Heist It Back Facebook App. Get the details after the…

Read More

Tron Legacy: Flynn Lives Members Get Package For Finding Sam, Killing Recognizers

May 1, 2010May 1, 2010

The countdown to Space Paranoids Online is still going, and while you watch the time tick away, you may have shot down a few Recognizers in the process. As we reported, shooting down 99 of the tank-like vehicles gives you an achievement on Flynn Lives, if you are a member….

Read More

Wanted: Cad Bane

September 24, 2009September 23, 2009

With season two of the Clone Wars premiering a week from Friday, Lucasfilm is busy hosting press events and sneak previews to help build even more hype for the hit animated series. Over at the official Star Wars site, some great pictures have emerged from yesterday’s junket at Lucasfilm’s Big…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.