Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! Dan Koelsch, January 29, 2013 The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group of young socialites were involved in the death and cover-up of a young woman. While the filmmakers claim this to be real (the woman’s face and true identity are withheld in the film), there has been a lot of speculation over the years. Get the details after the break, including how you can win a pair of tickets. Supposedly, this woman “Jackie Spearo” went missing after a party that included drugs, overdosing, and high profile attendees. Crushable has a great breakdown of the documentary’s intriguing and complicated history, but the video below gives you the highlights.The Upper Footage website provides an interactive timeline of events to also help you piece together the supposed extortion plot, Hollywood interest (including Quentin Tarantino), the questions of the footage’s validity, and more. The whole marketing campaign has been built around the “real or not real” question, but they have also recently gone low tech viral by posting these flyers around NYC.So, how can you win a pair of tickets? The first person to Tweet us (@MovieViral) with #upperfootage wins. It’s that simple! You’ll get 2 tickets to the NYC screening of your choice (1/31-2/9).Follow The Upper Footage on Facebook, Twitter, YouTube, and Tumblr.Thanks to Jake Williams via Email for the tip on the movie. ARGs & Campaigns Contests Viral Marketing ContestsThe Upper Footage
FRINGE: Divisions – Get A Look At Your Alternate Reality April 22, 2011We’ve been covering the recent countdown to a major event happening on FOX’s show Fringe. That countdown runs out during tonight’s episode. In the mean time, you can join Fringe Division and get a look at the life of the alternate version of yourself in a new online game, FRINGE:… Read More
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More