Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! Dan Koelsch, January 29, 2013 The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group of young socialites were involved in the death and cover-up of a young woman. While the filmmakers claim this to be real (the woman’s face and true identity are withheld in the film), there has been a lot of speculation over the years. Get the details after the break, including how you can win a pair of tickets. Supposedly, this woman “Jackie Spearo” went missing after a party that included drugs, overdosing, and high profile attendees. Crushable has a great breakdown of the documentary’s intriguing and complicated history, but the video below gives you the highlights.The Upper Footage website provides an interactive timeline of events to also help you piece together the supposed extortion plot, Hollywood interest (including Quentin Tarantino), the questions of the footage’s validity, and more. The whole marketing campaign has been built around the “real or not real” question, but they have also recently gone low tech viral by posting these flyers around NYC.So, how can you win a pair of tickets? The first person to Tweet us (@MovieViral) with #upperfootage wins. It’s that simple! You’ll get 2 tickets to the NYC screening of your choice (1/31-2/9).Follow The Upper Footage on Facebook, Twitter, YouTube, and Tumblr.Thanks to Jake Williams via Email for the tip on the movie. ARGs & Campaigns Contests Viral Marketing ContestsThe Upper Footage
D23 Expo 2013: “Tomorrowland” Mystery Box and Animated Footage Shown August 10, 2013Briefly: Tomorrowland has been one of the biggest stories surrounding Disney’s D23 Expo this weekend, as you can tell from our coverage of the sci-fi film so far. Today at the convention, Disney showcased the mystery box from earlier this year and talked about the contents. They even showed some… Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
Viral In-Depth: Iron Man 2 July 31, 2009June 6, 2010As you may have heard from our Comic-Con podcast, or more likely from our forum, Iron Man 2 kick started their viral campaign during Comic-Con weekend. Here’s a more in-depth look at all the viral so far. The viral for Iron Man 2 has so far centered around Stark Industries,… Read More