Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! Dan Koelsch, January 29, 2013 The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group of young socialites were involved in the death and cover-up of a young woman. While the filmmakers claim this to be real (the woman’s face and true identity are withheld in the film), there has been a lot of speculation over the years. Get the details after the break, including how you can win a pair of tickets. Supposedly, this woman “Jackie Spearo” went missing after a party that included drugs, overdosing, and high profile attendees. Crushable has a great breakdown of the documentary’s intriguing and complicated history, but the video below gives you the highlights.The Upper Footage website provides an interactive timeline of events to also help you piece together the supposed extortion plot, Hollywood interest (including Quentin Tarantino), the questions of the footage’s validity, and more. The whole marketing campaign has been built around the “real or not real” question, but they have also recently gone low tech viral by posting these flyers around NYC.So, how can you win a pair of tickets? The first person to Tweet us (@MovieViral) with #upperfootage wins. It’s that simple! You’ll get 2 tickets to the NYC screening of your choice (1/31-2/9).Follow The Upper Footage on Facebook, Twitter, YouTube, and Tumblr.Thanks to Jake Williams via Email for the tip on the movie. ARGs & Campaigns Contests Viral Marketing ContestsThe Upper Footage
Nike Finally Takes Us “Back to the Future” September 7, 2011Remember those cool, self-lacing shoes Marty McFly wore in Robert Zemeckis’ 1989 follow up to Back to the Future? At the time, they were purely product placement and special effects, but fanboys and girls everywhere have been wanting to own a pair for 22 years. Nike never had plans to… Read More
Honda Releases Extended Version of “Ferris Bueller” Super Bowl Ad January 30, 2012January 30, 2012Last week, a very short teaser for a Super Bowl ad featuring Matthew Broderick as Ferris Bueller hit the web. There were many theories surrounding the video’s meaning, but it was soon revealed that it was a teaser for a Honda ad. Today, that commercial is available to see before… Read More
The Viral That Became More October 10, 2009October 10, 2009(Editor’s Note: This article is written by guest writer Kristopher Stoltz, a member of our forum) If you’re a fan of Virals, then there’s 3 viral campaigns you should know and respect: 1. Blair Witch viral 2. The Dark Knight viral 3. LonelyGirl15 viral Confused on the last one? Never… Read More