James Bond Teams Up With Operation Gratitude for “Skyfall” Home Release Dan Koelsch, February 4, 2013 The latest James Bond film, Skyfall, has its Blu-Ray and DVD release on February 12th, and commemorate the occasion, MGM and Fox have partnered with Operation Gratitude to bring the the film and care packages to our military troops. If you can’t make the Feburary 12th event in Van Nuys, California, you can learn more about how to donate at OperationGratitude.com. Read the press release after the break for the full details on the effort.For Immediate Release JAMES BOND PARTNERS WITH OPERATION GRATITUDE TO CELEBRATE THE BLU-RAY AND DVD RELEASE OF SKYFALL Mission To Assemble 7,000 Care Packages For Deployed Troops Begins Tuesday Feb. 12 Metro-Goldwyn-Mayer Studios and Twentieth Century Fox Home Entertainment are partnering with Operation Gratitude to launch the care package initiative “Operation SKYFALL” in honor of the February 12 Blu-ray and DVD release of 007’s latest adventure. Beginning at 10:00am Feb. 12 at the Army National Guard armory in Van Nuys, California, volunteers including Military families, war Veterans, fans and more will be on hand to assemble up to 7,000 SKYFALL branded care packages to be sent to active duty soldiers overseas. The packages will include personal care items such as body wash, deodorant, shaving cream and other toiletries and will feature a DVD copy of the explosive 23rd installment of the James Bond franchise, SKYFALL. “SKYFALL is the most popular Bond film ever made and an action-packed film like this can really boost morale with our troops overseas,” said Operation Gratitude founder Carolyn Blashek. “Operation Gratitude has been supporting our servicemen and women for 10 years and this partnership was a great opportunity to provide some much needed entertainment along with toiletries and personal letters that our Military heroes greatly enjoy.” Bond fans in Southern California are encouraged to come out and support “Operation SKYFALL” by helping assemble the packages the morning of February 12 in Van Nuys. For more information on how to volunteer please OpGratVolunteer1@yahoo.com. Fans can also send donations in the name of “Operation SKYFALL” directly to Operation Gratitude by visiting www.OperationGratitude.com. In SKYFALL Bond’s loyalty to M (Judi Dench) is tested as her past returns to haunt her. With MI6 now compromised from both inside and out, M is left with one ally she can trust: Bond. 007 takes to the shadows – aided only by field agent, Eve (Naomie Harris) – following a trail to the mysterious Silva (Javier Bardem), whose lethal and hidden motives have yet to reveal themselves. # # # ABOUT EON PRODUCTIONS EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. ABOUT METRO-GOLDWYN-MAYER STUDIOS INC. Metro-Goldwyn-Mayer Inc. is a leading entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com. ABOUT TWENTIETH CENTURY FOX HOME ENTERTAINMENTTwentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film, a News Corporation company. Representing over 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray™, Digital Copy, Digital HD™, and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world. ABOUT OPERATION GRATITUDEOperation Gratitude annually sends 100,000 care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in hostile regions, to their children left behind and to Wounded Warriors, Veterans and First Responders. Our mission is to lift morale, bring a smile to a service member’s face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at $75-100 and costs the organization $15 to assemble and ship. For safety and security, assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in 2003, Operation Gratitude volunteers have shipped more than 915,000 packages to American Military members. Viral Marketing Skyfall
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