New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! Caleb Hamilton, February 14, 2013February 15, 2013 Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop you from heading over to the site to look for clues! The site mentions the Stark Industries Mark VII HUD and is running diagnostics. Check back soon as we will keep you updated with any developments! ARGs & Campaigns Viral Marketing Viral News Become Iron ManIron Man 3Marvel StudiosParamount PicturesViral marketing
Viral Video: Dancing at the Movies October 17, 2010Here’s a little lift to start your Sunday. A company called Media Solutions has put together a great music video for Kenny Loggins’ “Footloose” that showcases dancing throughout film history. With almost 3 million views and only 38 “thumbs down” on YouTube, you should definitely get a kick out of… Read More
It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg May 6, 2010May 6, 2010Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More