New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! Caleb Hamilton, February 14, 2013February 15, 2013 Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop you from heading over to the site to look for clues! The site mentions the Stark Industries Mark VII HUD and is running diagnostics. Check back soon as we will keep you updated with any developments! ARGs & Campaigns Viral Marketing Viral News Become Iron ManIron Man 3Marvel StudiosParamount PicturesViral marketing
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
“Muppets Most Wanted” Wishes You A Happy Valentine’s Day February 14, 2014This Valentine’s Day may be filled with romantic dinners, chocolate, sparkling alcohol, flowers, and everything else in between. But the Muppets celebrate the most romantic day a little differently. To celebrate Valentine’s Day, as well as promote the upcoming Muppets Most Wanted, Disney has sent us two Valentine’s Day e-cards,… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More