“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” Dan Koelsch, March 4, 2013October 7, 2013 What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a revenge thriller staring Colin Farrell and Noomi Rapace. Take a look at how people reacted after the break.As alluded to above, we had another prank video last week, that time for The Last Exorcism Part II. These videos seem like a relatively cheap and effective way for smaller studios like FilmDistrict and CBS Films to grab people’s attention, as shown by The Last Exorcism’s video getting over 1 million views in less than a week. Both videos have been released on the Monday before their film’s opening weekend and within one week of each other, so the same marketing company is making them. This reminds me a bit of Thinkmodo’s past work, but I’m not sure if it’s them this time around.Thanks to Robert Morvay for the heads up. Viral Marketing Viral Videos Dead Man DownPrankThinkmodoViral video
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More
Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever February 27, 2012February 27, 2012On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J…. Read More
Viral Review: Transformers: Revenge of the Fallen July 2, 2009July 2, 2009Transformers: Revenge of the Fallen is our latest film to have its viral end. How did the viral do? Was it interesting? Worth following? Did it give us any insight into characters and background details? Official websites: The Real Effing Deal Run by Leo Spitz (played by Ramon Rodriguez in… Read More