Japanese Ads for “The Cabin in the Woods” Deemed Too Scary Dan Koelsch, March 9, 2013 Can you believe that the horror film The Cabin in the Woods was released in Japan only this weekend, almost a year after its US release? The marketing leading up to the film’s opening makes up for extreme delay a bit by being a little too effective. Hit the jump for details. Ads placed in major train stations in the Tokyo area had “originally showed a female figure covered in blood, banging on the glass and begging for passing commuters to save her”, according to Rocket News 24. This is relevant to the film, but I don’t want to spoil it for anyone. The ads were toned down by dulling the colors of the gore and blood after an advertising standards agency deemed them too scary. Below are images of the ads as they look now, and the ads will be up until Sunday. Cabin in the Woods is available on Blu-ray now. Viral Marketing Cabin in the Woods
Iron Man 2 Viral: Fujikawa Website and Stark HUD April 23, 2010April 23, 2010With only 2 weeks to go before release of Iron Man 2, the last website from the Stark Expo site has gone live. The Japanese subsidary of Stark Enterprises, Fujikawa, launched their website with the unveiling of the Stark HUD 2020. Anyone familiar with the Iron Man comics will recognise… Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More