New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary Michael Lee, March 12, 2013 Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form of a mockumentary short. Hit the jump to see the full video.The mockumentary mirrors the documentary King of Kong, and centers on Garlan Hulse, child gaming prodigy, whose claim to fame was earning the top score of a Fix-It Felix Jr. game, only to be ousted weeks later. The mockumentary is called Garlan Hulse: Where Potential Lives. Wreck-It Ralph director Rich Moore narrates this hilarious short which runs at 28 minutes, a bit lengthy for a gag that is filled with a bio, Garlan’s rise and fall and rise to fame, but ends up being a perfect fit to the Wreck-It Ralph marketing scheme.The video is somewhat darker than any of the other Wreck-It Ralph marketing videos and the actual movie itself. But it is quite funny. Wreck-It Ralph is now out on store shelves in both Blu-ray and DVD.Here’s the video and tell us what you think. News Viral Marketing Viral Videos DisneyGarlan Hulse: Where Potential LivesRich MooreWreck-It Ralph
“Pacific Rim” Facebook Page Posts Realistic Photos Of Monster Clean-Up March 19, 2013Guillermo Del Toro’s epic giant robots versus giant monsters movie Pacific Rim may still be a few months away from its July 11th theatrical release, but you can dive into the world of the Kaiju thanks to the film’s Facebook page. Warner Bros. has been posting images every weekday since… Read More
The Home Alone Twitter Project December 25, 2009December 25, 2009One of my favorite holiday movies of all time is Home Alone. Whenever I hear “Carol of the Bells”, I always think of that movie. Well, for all those other fans out there, now you can follow the plot of Home Alone on Twitter! Yes, that’s right. Thanks to Twitter’s… Read More
Friendless South Park Character Gets Facebook Page April 18, 2010April 18, 2010We really should have seen this coming. Last week we discussed a recent episode of South Park that covered, among other things, Facebook. In the show, a character is introduced named Kip Drordy. Kip has no friends until Kyle kindly adds him. The episode revolved this fake friendship, and now… Read More