New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary Michael Lee, March 12, 2013 Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form of a mockumentary short. Hit the jump to see the full video.The mockumentary mirrors the documentary King of Kong, and centers on Garlan Hulse, child gaming prodigy, whose claim to fame was earning the top score of a Fix-It Felix Jr. game, only to be ousted weeks later. The mockumentary is called Garlan Hulse: Where Potential Lives. Wreck-It Ralph director Rich Moore narrates this hilarious short which runs at 28 minutes, a bit lengthy for a gag that is filled with a bio, Garlan’s rise and fall and rise to fame, but ends up being a perfect fit to the Wreck-It Ralph marketing scheme.The video is somewhat darker than any of the other Wreck-It Ralph marketing videos and the actual movie itself. But it is quite funny. Wreck-It Ralph is now out on store shelves in both Blu-ray and DVD.Here’s the video and tell us what you think. News Viral Marketing Viral Videos DisneyGarlan Hulse: Where Potential LivesRich MooreWreck-It Ralph
“Thor” Press Kit Causes a Scare at Bus Stop May 19, 2011May 19, 2011Normally press kits are tools from studios given to bloggers, newspaper journalist, and even T.V. journalists to push whatever it is they will be releasing. It is also a great marketing tool. But when a press kit becomes a threat to our security, then it raises some high brows. Hit… Read More
Watch the Super Bowl Trailers for “Battle: Los Angeles”, “Pirates”, and the Rest February 6, 2011February 6, 2011Earlier this evening we brought you the Super Bowl ads for Super 8, Thor, Captain America, Transformers: Dark of the Moon, and Cowboys & Aliens. There were many more ads for movies during the big game, so click through to see them all. Read More
Social Networks USA’s “Psych” Sends Out Wedding Invite For Upcoming Episode April 9, 2013April 9, 2013With its recent Clue-centric episode, where people could vote for the ending, it’s obvious that the USA Network detective comedy , Psych, does a great job of being interactive with its fans online. The upcoming episode involving the wedding of characters Carlton Lassiter & Marlowe Viccellio is no exception. Find… Read More