New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary Michael Lee, March 12, 2013 Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form of a mockumentary short. Hit the jump to see the full video.The mockumentary mirrors the documentary King of Kong, and centers on Garlan Hulse, child gaming prodigy, whose claim to fame was earning the top score of a Fix-It Felix Jr. game, only to be ousted weeks later. The mockumentary is called Garlan Hulse: Where Potential Lives. Wreck-It Ralph director Rich Moore narrates this hilarious short which runs at 28 minutes, a bit lengthy for a gag that is filled with a bio, Garlan’s rise and fall and rise to fame, but ends up being a perfect fit to the Wreck-It Ralph marketing scheme.The video is somewhat darker than any of the other Wreck-It Ralph marketing videos and the actual movie itself. But it is quite funny. Wreck-It Ralph is now out on store shelves in both Blu-ray and DVD.Here’s the video and tell us what you think. News Viral Marketing Viral Videos DisneyGarlan Hulse: Where Potential LivesRich MooreWreck-It Ralph
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More
LAFF 2013 Review: “Short Term 12” Is A Deeply Soulful & Profoundly Heartwarming Film That’s Filled With Emotional Laughs June 17, 2013August 21, 2013No matter how inundated the summer movie season is with blockbusters and other giant tentpole films, it’s always a nice change of pace to see something like Short Term 12 come along and balance it out. The film has been making waves during its run on multiple film festival circuits,… Read More
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More