New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary Michael Lee, March 12, 2013 Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral, which comes in the form of a mockumentary short. Hit the jump to see the full video.The mockumentary mirrors the documentary King of Kong, and centers on Garlan Hulse, child gaming prodigy, whose claim to fame was earning the top score of a Fix-It Felix Jr. game, only to be ousted weeks later. The mockumentary is called Garlan Hulse: Where Potential Lives. Wreck-It Ralph director Rich Moore narrates this hilarious short which runs at 28 minutes, a bit lengthy for a gag that is filled with a bio, Garlan’s rise and fall and rise to fame, but ends up being a perfect fit to the Wreck-It Ralph marketing scheme.The video is somewhat darker than any of the other Wreck-It Ralph marketing videos and the actual movie itself. But it is quite funny. Wreck-It Ralph is now out on store shelves in both Blu-ray and DVD.Here’s the video and tell us what you think. News Viral Marketing Viral Videos DisneyGarlan Hulse: Where Potential LivesRich MooreWreck-It Ralph
New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] April 9, 2013April 9, 2013Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju… Read More
Third Trailer for The Crazies January 14, 2010January 14, 2010Overture Films has released a new trailer for their upcoming film The Crazies via theirYouTube channel, and while it may not be as effective as previous trailers, I like what they were trying to do with the shorter time. Take a look: Although I’m still excited for the film, watching… Read More
Conventions VidCon 2014: The Fine Brothers On Virality, Key To Online Success And Cat Videos June 30, 2014July 1, 2014The Fine Brothers Raf and Benny, creators of the “React” videos and Film/TV shows “in 7 minutes”, sat down to talk to press about their latest endevour. They are teaming up with viral superstars Grumpy Cat and other YouTubers for The Friskies. Cat food company Friskies will celebrate online cat… Read More