New “Star Trek Into Darkness” Trailer Sends You On An Easter Egg Hunt To Find New Poster Christopher Moore, March 21, 2013 The eagle-eyed viewers of TrekMovie found hidden URLs within the different localized versions of the new Star Trek Into Darkness international trailer. These URLs link to the new international posters for the film. Check out where they found the hidden link in the UK/Austrailan trailer and the new revealed international poster after the break.In the UK and Austrailan trailers, the URL was found in the same spot. It was probably easy to miss because of Alice Eve in her undies. The new international trailer is below:TrekMovie took a screenshot of the scene clip with the hidden URL:TrekMovie.com found the hidden URL in the new UK/Australian trailer.Using the link found in the trailer (bit.ly/WyJV4F), you get to see the new international poster for Star Trek Into Darkness. Here’s the revealed UK/Austrailan poster:To see where the links were found in some of the other localized trailers and the different localized variations on the international poster, you can check out TrekMovie.Star Trek Into Darkness opens in theaters on May 17th. Viral Marketing J.J. AbramsStar Trek Into Darkness
‘The Amazing Spider-Man 2’ Viral Marketing Teases A Few More Villains October 15, 2013The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle. Just as in Spider-Man… Read More
“The Walking Dead” Uses Viral Marketing Zombies To Prank NYC February 6, 2014February 6, 2014First it was the psychic in the coffee shop, then it was the demon baby terrorizing bystanders, now in anticipation of The Walking Dead coming back, the folks over at AMC prepared a frightful surprise for the citizens of New York City. Looks as though unsuspecting pedestrians have had run-ins… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More