“The Wolverine” Finds New Way To Release First Footage Of The Film

Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break.

The Wolverine director, James Mangold, tweeted what he called a “tweaser” yesterday via his Twitter account. The six-second video crams a lot of stuff into a small package with brief glimpses of samarais, sword-fighting, gunplay and Wolverine flying towards the camera. There’s no dialogue or any major plot clues, but it does a good job of making you want to see more. The Wolverine “tweaser” is below:

Because Vine videos are short, easily retweetable and can play right within tweets, it allows them to reach a wider audience than just posting a link to a YouTube video. Many people who might not invest the time to watch a regular trailer may be more inclined to watch a Vine clip, so this could be a win-win situation for studios that want to get their film more noticed. Many brands have already jumped on the bandwagon with Vine, but it will be interesting if The Wolverine’s approach opens the movie promotion floodgates for more bite-sized video-based content.

The first twenty-second long trailer for The Wolverine was released today. It’s posted below:

The full trailer is suppose to premiere on Wednesday. The Wolverine is scheduled for release on July 24th. The plot summary is as follows:

In modern day Japan, Wolverine is out of his depth in an unknown world as he faces his ultimate nemesis in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality, emerging more powerful than we have ever seen him before.

The movie stars Hugh Jackman, Brian Tee, Will Yun Lee, Svetlana Khodchenkova, Rila Fukushima and Tao Okamoto. You can check out the movie’s Official Site for more info and like the movie on Facebook.