Sony’s “Elysium” Gets New Viral Website and Sneak Peeks Dan Koelsch, April 1, 2013April 25, 2013 Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio Sony start up some viral marketing in the past, but nothing has stuck. Now it looks like they are back at it again, but this time with a real treat for fans. Get the details after the break. The first time we saw viral marketing for Elysium was at San Diego Comic-Con in 2011. Signs linked to Armadyne.net, which is the company behind the space station. That website has been recently upgraded to be a much more detailed look at the company, which makes buildings, robots, and much more.At last year’s Comic-Con, the Elysium booth directed us to It’s Better Up There, which was a website where you could test to see if you were worthy of being sent up to the space station. That website has now changed to a homepage for the film.The newest update is website called Welcome to Elysium. This website goes into more detail about the Elysium space station, including showcasing Elysian President Minister Patel (played bty Faran Tahir) and Defense Secretary Delacourt (Jodie Foster).When you enter the new website, you’ll see that you can sign up for “Exclusive live demos of Elysium” in the cities of Berlin, Los Angeles, New York, and Sao Paolo, all on April 8th. Unfortunately, most of these are already filled up, but the Los Angeles one apparently still has tickets left. The event promise a sneak peek at the movie with Blomkamp and Sharlto Copley attending at least the one in LA with Matt Damon on satellite.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record September 17, 2010October 3, 2010Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion to… Read More
Early Signs Of Viral At 2011 Comic-Con July 20, 2011April 25, 2013With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The… Read More
“Oz The Great & Powerful” Interview: James Franco, Mila Kunis, & Joey King Talk Sam Raimi’s World of Oz March 6, 2013March 6, 2013Sam Raimi‘s Oz The Great and Powerful opens this weekend in 3D and it’s one of the very few films that get’s 3D right. Something that Raimi had explained in our last interview. In this one James Franco talks about what it was like for him to reunite with the… Read More