Sony’s “Elysium” Gets New Viral Website and Sneak Peeks Dan Koelsch, April 1, 2013April 25, 2013 Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio Sony start up some viral marketing in the past, but nothing has stuck. Now it looks like they are back at it again, but this time with a real treat for fans. Get the details after the break. The first time we saw viral marketing for Elysium was at San Diego Comic-Con in 2011. Signs linked to Armadyne.net, which is the company behind the space station. That website has been recently upgraded to be a much more detailed look at the company, which makes buildings, robots, and much more.At last year’s Comic-Con, the Elysium booth directed us to It’s Better Up There, which was a website where you could test to see if you were worthy of being sent up to the space station. That website has now changed to a homepage for the film.The newest update is website called Welcome to Elysium. This website goes into more detail about the Elysium space station, including showcasing Elysian President Minister Patel (played bty Faran Tahir) and Defense Secretary Delacourt (Jodie Foster).When you enter the new website, you’ll see that you can sign up for “Exclusive live demos of Elysium” in the cities of Berlin, Los Angeles, New York, and Sao Paolo, all on April 8th. Unfortunately, most of these are already filled up, but the Los Angeles one apparently still has tickets left. The event promise a sneak peek at the movie with Blomkamp and Sharlto Copley attending at least the one in LA with Matt Damon on satellite.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Cloverfield Actor in Super Bowl Commercial February 8, 2010Cloverfield was an international phenomenon, but it didn’t exactly propel any of its lead actors into instant stardom. You may have seen them in guest spots on TV or in some bad movies (see: Odette Yustman in The Unborn, or rather, don’t see), but otherwise, they have yet to truly… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
Fan Made Expendables Trailer Questions Your Manhood July 13, 2010July 14, 2010Macho movies have taken a hit lately in theaters. The Twilight movies dominate the box office, The A-Team was beaten by Will Smith’s son, and, as The Monocular Group notes, Rambo was beaten out in its second week by 27 Dresses and the Hanna Montana concert movie. Fortunately, the group… Read More