NASA Indiegogo Campaign Reaches Funding Goal; Trailer to Be Shown Before “Star Trek Into Darkness” Caleb Hamilton, April 2, 2013April 2, 2013 We Are The Explorers, an Indiegogo campaign wants to put a 30-second trailer for NASA in front of Star Trek Into Darkness in May. Using footage from a video NASA released last year, We Are The Explorers hopes to help inspire the next generation of Space explorers. And what better way to reach them than in their seats at the local cinema, getting ready to watch the next installment of J.J. Abrams’ Star Trek franchise. More info after the jump!The Aerospace Industry Association (AIA) created the We Are The Explorers campaign to try to reach viewers and impress upon them the importance of the space program. Federal law prevents NASA from buying air time to advertise, so AIA plans to cut a 30-second trailer together from a video released by NASA last year. The video, which you can watch below, was narrated by Peter Cullen (voice of Optimus Prime in Michael Bay’s Transformers movies), and talks about the history of NASA and its future.This new trailer will appear in front of Star Trek Into Darkness next month thanks to the campaign successfully raising the $33,000 it needed to make the trailer and to place the ad. You can still contribute to the campaign for the next 29 days. AIA is hoping that this ad will inspire students to study math and science and to chose careers in these related fields, especially aerospace.Star Trek Into Darkness on May 17th in 3D and IMAX 3D Social Networks Viral Marketing Viral Videos NASAParamount PicturesStar Trek Into DarknessTrailers
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Watch the Super Bowl Trailers for “Battle: Los Angeles”, “Pirates”, and the Rest February 6, 2011February 6, 2011Earlier this evening we brought you the Super Bowl ads for Super 8, Thor, Captain America, Transformers: Dark of the Moon, and Cowboys & Aliens. There were many more ads for movies during the big game, so click through to see them all. Read More
Watch This New “Battle: Los Angeles” Video About The Original Event February 10, 2011Sony Pictures has posted a new video their website that goes over the original event from which Battle: Los Angeles is based. On February 24th, 1942, the military shot at something in the sky that they later claimed was a weather balloon. Watch the informative video after the break. Read More