NASA Indiegogo Campaign Reaches Funding Goal; Trailer to Be Shown Before “Star Trek Into Darkness” Caleb Hamilton, April 2, 2013April 2, 2013 We Are The Explorers, an Indiegogo campaign wants to put a 30-second trailer for NASA in front of Star Trek Into Darkness in May. Using footage from a video NASA released last year, We Are The Explorers hopes to help inspire the next generation of Space explorers. And what better way to reach them than in their seats at the local cinema, getting ready to watch the next installment of J.J. Abrams’ Star Trek franchise. More info after the jump!The Aerospace Industry Association (AIA) created the We Are The Explorers campaign to try to reach viewers and impress upon them the importance of the space program. Federal law prevents NASA from buying air time to advertise, so AIA plans to cut a 30-second trailer together from a video released by NASA last year. The video, which you can watch below, was narrated by Peter Cullen (voice of Optimus Prime in Michael Bay’s Transformers movies), and talks about the history of NASA and its future.This new trailer will appear in front of Star Trek Into Darkness next month thanks to the campaign successfully raising the $33,000 it needed to make the trailer and to place the ad. You can still contribute to the campaign for the next 29 days. AIA is hoping that this ad will inspire students to study math and science and to chose careers in these related fields, especially aerospace.Star Trek Into Darkness on May 17th in 3D and IMAX 3D Social Networks Viral Marketing Viral Videos NASAParamount PicturesStar Trek Into DarknessTrailers
“Ender’s Game” Website Features Social Media Links April 20, 2013Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a… Read More
Editorial: Why Sony has done everything right June 17, 2009January 16, 2010If you haven’t read it yet, I suggest you check out Matt’s article entitled “Why can’t Sony do anything right?“. Now, as I do respect Matt’s opinion, I would just like to take a few minutes and explain why he’s wrong. Now even though I think Matt is wrong about his… Read More
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More