NASA Indiegogo Campaign Reaches Funding Goal; Trailer to Be Shown Before “Star Trek Into Darkness” Caleb Hamilton, April 2, 2013April 2, 2013 We Are The Explorers, an Indiegogo campaign wants to put a 30-second trailer for NASA in front of Star Trek Into Darkness in May. Using footage from a video NASA released last year, We Are The Explorers hopes to help inspire the next generation of Space explorers. And what better way to reach them than in their seats at the local cinema, getting ready to watch the next installment of J.J. Abrams’ Star Trek franchise. More info after the jump!The Aerospace Industry Association (AIA) created the We Are The Explorers campaign to try to reach viewers and impress upon them the importance of the space program. Federal law prevents NASA from buying air time to advertise, so AIA plans to cut a 30-second trailer together from a video released by NASA last year. The video, which you can watch below, was narrated by Peter Cullen (voice of Optimus Prime in Michael Bay’s Transformers movies), and talks about the history of NASA and its future.This new trailer will appear in front of Star Trek Into Darkness next month thanks to the campaign successfully raising the $33,000 it needed to make the trailer and to place the ad. You can still contribute to the campaign for the next 29 days. AIA is hoping that this ad will inspire students to study math and science and to chose careers in these related fields, especially aerospace.Star Trek Into Darkness on May 17th in 3D and IMAX 3D Social Networks Viral Marketing Viral Videos NASAParamount PicturesStar Trek Into DarknessTrailers
Newly Launched “Dredd” Viral Site Riffs The Drudge Report August 21, 2012Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has… Read More
SNL Combines Spielberg’s Lincoln with FX’s Louie November 5, 2012November 5, 2012This weekend, comedian Louie C.K. hosted NBC’s Saturday Night Live, helping to make the episode one of the funnier ones this season. In what might be the best skit of the night, we got a version of C.K.’s FX show Louie with Abraham Lincoln in the starring role (probably in… Read More
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