New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] Alex Gerage, April 9, 2013April 9, 2013 Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju cleanup sites or posters of the different Jaegers, this new poster is of the more subtle variety. Hit the jump for more. I think it was assumed that giant robots required a certain amount of maintenance, and this new Pacific Rim viral poster, which you can see below, assures fans that that is the case. It is certainly not flashy, and I don’t expect it to elicit a strong reaction one way or another from those who see it, but I love its simplicity. It reminds me a lot of the bus station posters many saw during the District 9 viral campaign. It’s a minor detail that grounds in reality what is an outlandish and unbelievable premise. I really want Pacific Rim to be great, and I think it will resonate with audiences looking for summer escapism that doesn’t involve capes or claws or metal suits. If nothing else, Pacific Rim’s success may get more of Guillermo Del Toro’s many projects in production sooner, including his Justice League Dark film (and I’m still hopeful about Hellboy 3). We’ll see what happens when the film hits theaters July 11. Update It looks like we might be getting daily versions of these signs like the pictures from a few weeks ago. Below is the latest sign that was put up just after we posted this article. KAIJU WARNING: Seismic activity around The Breach. Prepare for battle. Social Networks Viral Marketing District 9FacebookGuillermo Del ToroHellboyJaegersJustice League DarkPacific Rim
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video January 21, 2014January 21, 2014 This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the… Read More
Watch NBC’s 25 Minute Preview Of Their Spring Television Season December 2, 2010 The Spring television season is almost upon us, and NBC has made a pretty lengthy to promote their new primetime shows debuting in the spring, as well as the return of some of your favorites. With NBC being the network at the forefrunt of viral, hopefully we’ll see come cool… Read More
Check Out All The Tron Legacy Banners Released So Far July 19, 2010July 19, 2010 As we have briefly mentioned before, Disney has been releasing Tron Legacy billboard banners periodically throughout the year. In fact, Disney bought out a billboard in Los Angeles for the entire year just to promote this film. Click through to see all seven billboard images so far, including the most… Read More