Tom Cruise’s “Jack Reacher” Answers Your Questions Christopher Moore, April 26, 2013 To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break.As an interesting Jack Reacher promotion, Paramount created a way for you to ask the important question: “What would Jack Reacher do?” You can ask the character any question you like and he’ll respond with one of his handy-dandy personal rules. For instance, I asked him the question, “How do you get corn out of your teeth?” and he answered:Of course, I also asked him, “Will the new Star Wars film be any good?” and he answered in a way that almost seems like a slam on the prequels.If you want to get your own weird answers to those serious or not so serious burning questions, then check out the WWJRD site and ask away. You can even share your results on Facebook and Twitter via the site.Jack Reacher is now available digitally on iTunes and you can own it on Blu-ray on May 7th. Viral Marketing Jack ReacherParamountTom Cruise
Fifth and Possibly Final “Man of Steel” Trailer Brings the Action May 22, 2013Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. Read More
The Amazing Spider-Man: Play Games in Oscorp’s Virtual Lab To Unlock Clues May 14, 2012May 14, 2012If you missed out on all the fun of the scavenger hunt, then you are in luck. The Amazing Spider-Man viral campaign swings into full gear online as you become an Oscorp intern and work in their virtual lab. Get the details after the break. Read More
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge May 26, 2011There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site… Read More