Tom Cruise’s “Jack Reacher” Answers Your Questions Christopher Moore, April 26, 2013 To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break.As an interesting Jack Reacher promotion, Paramount created a way for you to ask the important question: “What would Jack Reacher do?” You can ask the character any question you like and he’ll respond with one of his handy-dandy personal rules. For instance, I asked him the question, “How do you get corn out of your teeth?” and he answered:Of course, I also asked him, “Will the new Star Wars film be any good?” and he answered in a way that almost seems like a slam on the prequels.If you want to get your own weird answers to those serious or not so serious burning questions, then check out the WWJRD site and ask away. You can even share your results on Facebook and Twitter via the site.Jack Reacher is now available digitally on iTunes and you can own it on Blu-ray on May 7th. Viral Marketing Jack ReacherParamountTom Cruise
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
“RoboCop” Viral Marketing Review February 17, 2014February 17, 2014Even before RoboCop hit theaters, many were questioning if it was a good idea to release a remake of the Paul Verhoeven classic that sought to satirize societies’ obsession with violence, sex, and other vices. Though the remake has garnered mixed reviews, it could have been much worse without a… Read More
Rocket Poppeteers Poster Debuts At New York Comic-Con October 18, 2010New York Comic-Con (which is not officially related to San Diego Comic-Con or Comic-Con International) was held last weekend, but it wasn’t until the end of this past week that someone came forward with what appears to be a Rocket Poppeteers poster. Is the “Slusho!” of the Super 8 viral… Read More