Tom Cruise’s “Jack Reacher” Answers Your Questions Christopher Moore, April 26, 2013 To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break.As an interesting Jack Reacher promotion, Paramount created a way for you to ask the important question: “What would Jack Reacher do?” You can ask the character any question you like and he’ll respond with one of his handy-dandy personal rules. For instance, I asked him the question, “How do you get corn out of your teeth?” and he answered:Of course, I also asked him, “Will the new Star Wars film be any good?” and he answered in a way that almost seems like a slam on the prequels.If you want to get your own weird answers to those serious or not so serious burning questions, then check out the WWJRD site and ask away. You can even share your results on Facebook and Twitter via the site.Jack Reacher is now available digitally on iTunes and you can own it on Blu-ray on May 7th. Viral Marketing Jack ReacherParamountTom Cruise
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Check this out: Viral campaign or real? July 1, 2009July 1, 2009A new video on YouTube has millions asking if it’s a viral campaign for a movie or just real, and scary. It’s a video of an “unknown life-form” in a North Carolina sewer. This could go either way. If you haven’t seen it, take a look: Over 1,000,000 views in… Read More
Events A Quick Recap Of My First Time At Butt-Numb-A-Thon December 13, 2013December 14, 2013It’s taken me several days to get back to normal and compose my thoughts after attending my first ever Butt-Numb-A-Thon in Austin, Texas. Held every December since 1999, the event is hosted by Ain’t It Cool‘s Harry Knowles in order to celebrate his birthday, and it’s a 24 hour movie… Read More