Help The Nazis Return to Earth in “Iron Sky” Sequel Dan Koelsch, May 16, 2013 I did Nazi that coming! Bad puns aside, this news is a bit surprising. The Finnish indie sci-fi comedy Iron Sky is gearing up for a sequel called Iron Sky The Coming Race, and they are utilizing the same crowdsourcing technique that helped them fund the original film about Nazis from the moon invading modern day Earth. Learn more about the project after the break. The project launched this week on Indiegogo, looking to get $150,000 by the end of June. The original film got over $1.5 million from crowd funding and crowd investments, which contributed greatly to its $10 million budget. That’s the same plan this time around, but with the hope of getting $15 million total. Hopefully we’ll get some more viral marketing as well.Iron Sky released to limited theaters last year, but was able to make over $8 million worldwide at the box office. The movie has gotten mixed reviews (including by us), but there obviously be enough fans of director Timo Vuorensola and his crew to inspire the sequel. Filming is not expected to film until 2015, since Vuroensola says “We are not in a hurry, we want to make this one the best, most amazing science fiction film out there.”Watch the promo video for the project below and contribute at Indiegogo. Viral Marketing CrowdsourcingIndieGoGoIron SkyIron Sky The Coming Race
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights September 9, 2011September 9, 2011Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the… Read More
“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship May 11, 2012May 11, 2012As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign! Read More