Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
Viral Video: NBC Spoofs E! The True Hollywood Story Using ‘The Blacklist’s Raymon “Red” Reddington September 29, 2014September 29, 2014What made The Blacklist‘s Raymond “Red” Reddington the man he is today? Well, fans of show may know or slightly know what is going on through Red’s head, considering the series is only in its second season. Now entering its second season, The Blacklist will give fans more insight as… Read More
Events Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’ July 19, 2014In a couple months Universal Studios Hollywood will be unleashing their terror for the Halloween season at their annual Horror Nights fright fests. This week two additional mazes have been announced: El Rey’s Network “From Dusk Till Dawn” and Syfy’s “Face Off: In The Flesh”. Both mazes add on to… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More