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The Latest Viral News for Films and Beyond!

Viral Website For “The Purge” Helps to Explain Premise

Dan Koelsch, May 31, 2013

purge site

Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break.

The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.

The site is impressively detailed, so check it out for yourself and let us know what you think.

The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th.

ARGs & Campaigns Viral Marketing The Purge

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