Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
“Amazing Spider-Man 2” Viral Site Makes Dr. Octopus Connection To Latest Trailer December 7, 2013December 7, 2013The first trailer for The Amazing Spider-Man 2 has just been released, and already the viral site is making connections to it. While we don’t know the extent of BJ Novak‘s role in the sequel, rumors are swirling that it could be anyone from Donald Menken, Norman Osborn’s assistant, to… Read More
NBC’s “Hannibal” Eats Up Social Media With Fava Beans and a Nice Chianti April 5, 2013April 15, 2015NBC’s newest show Hannibal, based on the infamous fictional cannibal with class, debuted last night. To promote the show, NBC has taken Hannibal all across the social media board, including a Facebook app where Dr. Lector has you and your friends for dinner. Read the press release after the break… Read More
“The Dark Knight Rises” Teaser Trailer Has Some Familiar Chanting; Great Fan Poster For The Batman Trilogy July 18, 2011July 18, 2011Finally, after a teaser viral, a teaser poster, and an entire weekend of waiting, we finally have the trailer for The Dark Knight Rises. WB released the trailer on the official Facebook fan page for The Dark Knight Rises, so naturally there is no embed code. But turn that frown… Read More