Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More
Sony’s “Elysium” Switches Around Some Websites for Viral Campaign April 10, 2013April 25, 2013With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. Read More
Black Dynamite Film and Viral Campaign Review January 22, 2010January 22, 2010In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The… Read More