Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More
“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con June 27, 2012August 4, 2012Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test… Read More
Unlock Exclusive Content for “Fast & Furious 6” By Photographing Cars From The Fast & Furious Franchise May 15, 2013April 15, 2015Do you like to take pictures? Do you like fast cars? Do You like the Fast & Furious franchise? Then you are in luck! Universal wants you take some real life photos of your favorite Fast & Furious cars and add them to their online CARSENAL to unlock cool exclusive… Read More