Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
What Do The New “Super 8” Viral Clips Tell Us? May 4, 2011May 4, 2011We’ve brought you bits and pieces of the mysterious video that is slowly being put together on S8EditingRoom.com, and now we have enough that we can at least try to speculate on the video as a whole. Get the details on the latest addition to the Super 8 viral campaign… Read More
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More
Tangled Viral Campaign and Film Review: Is This The Beginning or End of Disney Classics? November 28, 2010October 18, 2011Walt Disney said that “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Disney has continued his idea with Tangled. Still, does that mean it is the end of Disney classic fairytales? Was the campaign an insult… Read More