Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
Tron Legacy Viral Updates, Extended In-game Interview March 30, 2010December 3, 2010Tron Legacy saw a few significant updates today including the unedited IGN interview with Alan Bradley, the Executive Consultant of Encon International. In addition, FlynnLives.com is getting their preparations ready for the Encom press conference which is only a few days away. Check out the video and how you can… Read More
Viral Video Round-Up: Star Wars/Tron Mash-Up and Looks At Two Super Bowl Ads February 3, 2011We have a few random viral videos that fell into our laps today, so let’s get them all out of the way in a Viral Video Round-Up. First we have the ultimate geek mash-up between Star Wars and TRON: Legacy. Finally we have Super Bowl ads, with one Star Wars… Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More