Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
Zombie-Proof Your Car and Home! October 24, 2012September 21, 2013Back in June, we reported that Robert Kirkman, creator and writer of The Walking Dead comics, had designed a Zombie-Proof Car for Comic-Con. However, that was a promotion with Hyundai, so I’m sure there were some limitations in place. If you’re prepping for the zombie apocalypse in December, never fear,… Read More
Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ January 13, 2010January 21, 2010For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for… Read More
“Green Lantern” Viral Update: New Blog Postings Respond To Audio Clip of Parallax June 3, 2011June 3, 2011We are a mere two weeks away from the release of Warner Brothers Pictures The Green Lantern, and since viral campaigns are our specialty, we noticed some activity with the viral marketing. Since our last update, we reported that Dr. Waller has been sending out responses to readers of the… Read More