Viral Website For “The Purge” Helps to Explain Premise Dan Koelsch, May 31, 2013 Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find that concept interesting, than the film’s viral website might interest you. Check it out after the break. The website for New Founders of America is well designed and goes into much detail about how The Purge works. In the About section, we learn that The Purge was created in 2017 by adding a 28th Amendment to the US Constitution. We see some of the events that lead to this decision, as well as all the benefits afterwards. For instance, in 2022 (the timeframe of the film and website), the US has a record low 1% unemployment rate and 5% poverty rate, as well as only 2.2 homicides per 100,000 population. You can show your Support for The Purge with ready-to-share images, and you can follow recent news about the event at Purge HQ.The site is impressively detailed, so check it out for yourself and let us know what you think.The Purge, written and directed by James DeMonaco and starring Ethan Hawke, opens in limited theaters on June 7th (the date of the title event) and nationwide on 14th. ARGs & Campaigns Viral Marketing The Purge
“The Muppets” Feel The Hunger in “The Hunger Games” Parody Trailer March 6, 2012March 6, 2012The Muppets had an amazing marketing run and it seemingly came to an end when the movie opened in theaters in November. But its not over. Not by a long shot. With the DVD/Blu-ray being released on March 20th, the marketing team at Walt Disney Pictures are at it again…. Read More
“Evil Dead” Remake Gets Interactive Homepage March 9, 2013March 9, 2013The Evil Dead dead opened at SXSW this weekend, but most of us will have to wait until April 5th to see if the horror flick lives up to the cult classic. Fortunately, the film’s website lets you explore the haunted cabin that the main characters get holed up in…. Read More
Statler and Waldorf Take Over Twitter September 20, 2011September 20, 2011Briefly: Everyone’s favorite trolls, the grumpy old Muppets Statler and Waldorf, have taken over the Muppets Studio Twitter account after a “random drawing”. Check out the feed for such gems as “We’re not exactly sure how Twitter works, but Fozzie doesn’t know how a joke works and it never stopped… Read More