Kick Ass Wants You to Join “Justice Forever” Dan Koelsch, June 25, 2013June 25, 2013 Do you have what it takes to be a superhero? Well, Kick-Ass is asking you to join Justice Forever, the superhero team formed in Kick Ass 2, out in theaters this August. Find out how after the break. Kick Ass 2 picks up where the first comic-book movie left off. Kick Ass (Aaron Johnson) and Hit Girl (Chloe Moretz) are training harder than ever to be the best heroes they can be. However, they still need some help to defeat new supervillain The Mother F*cker (Christopher Mintz-Plasse), so they join Justice Forever.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the recruitment video below, and let us know what your superhero name is in the comments below.Thanks to Paul for the heads up. ARGs & Campaigns Viral Marketing Kick-Ass 2
Liam Neeson “Kill Map” Charts Actor’s Kills Across His Movies September 17, 2014September 17, 2014Liam Neeson truly has a particular set of skills. He’s been a Jedi, a hitman, a lion, a mythological Greek god, Batman’s teacher, a knight, Jean Valjean, and so much more. But for a man who has many talents, it’s hard to believe that no one has tracked all of… Read More
Alice: Sneak Peek at Tomorrow’s White Rabbit Takeover December 3, 2009December 3, 2009We first reported on the viral campaign for SyFy’s “Alice” yesterday, and now we have some behind the scenes photos from tonight as SyFy gets ready for their New York takeover in the morning. We also have a press release in which part of it describes the event in more… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More