Kick Ass Wants You to Join “Justice Forever” Dan Koelsch, June 25, 2013June 25, 2013 Do you have what it takes to be a superhero? Well, Kick-Ass is asking you to join Justice Forever, the superhero team formed in Kick Ass 2, out in theaters this August. Find out how after the break. Kick Ass 2 picks up where the first comic-book movie left off. Kick Ass (Aaron Johnson) and Hit Girl (Chloe Moretz) are training harder than ever to be the best heroes they can be. However, they still need some help to defeat new supervillain The Mother F*cker (Christopher Mintz-Plasse), so they join Justice Forever.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the recruitment video below, and let us know what your superhero name is in the comments below.Thanks to Paul for the heads up. ARGs & Campaigns Viral Marketing Kick-Ass 2
Garbled “Prometheus” Phone Message Could Have Clues To “10.11.12” July 17, 2012On Friday, we showed you pictures of the Weyland group at Comic-Con with an Engineer. The Prometheus viral campaign seems to be going strong even after the film’s release. The badges handed out just directed you to go to the ID page of Project Prometheus, which hasn’t changed since we… Read More
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More
Patton Oswalt Filibusters Plot For “Star Wars: Episode VII” & “The Avengers” Tie-In Movie On “Parks & Rec” April 17, 2013April 18, 2013After turning in one of the most emotionally charged reactions to the Boston Marathon Bombings on Facebook and appearing as The Penguin in College Humor’s parody of Christopher Nolan’s Batman, Patton Oswalt name is back again. This time its for political reasons, but not for gun control or anything serious,… Read More