Kick Ass Wants You to Join “Justice Forever” Dan Koelsch, June 25, 2013June 25, 2013 Do you have what it takes to be a superhero? Well, Kick-Ass is asking you to join Justice Forever, the superhero team formed in Kick Ass 2, out in theaters this August. Find out how after the break. Kick Ass 2 picks up where the first comic-book movie left off. Kick Ass (Aaron Johnson) and Hit Girl (Chloe Moretz) are training harder than ever to be the best heroes they can be. However, they still need some help to defeat new supervillain The Mother F*cker (Christopher Mintz-Plasse), so they join Justice Forever.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the recruitment video below, and let us know what your superhero name is in the comments below.Thanks to Paul for the heads up. ARGs & Campaigns Viral Marketing Kick-Ass 2
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More
New “Total Recall” Viral Website Says No to Rekall June 13, 2012July 8, 2012A few months ago, a viral website for Columbia Pictures’ Total Recall remake. The site was that of the company featured in the film, Rekall. The site has now become fully active, but there’s another website that wants you think twice about going to Rekall. Get the details after the… Read More