OPHA Launches Simian Flu Viral Website For “Dawn Of The Planet Of The Apes” David Weaver, July 22, 2013 At the end of 2011 film Rise of the Planet of the Apes, we were shown a very brief glimpse of the viral outbreak as it reached across the globe. In preparation for the ensuing epidemic that precedes the upcoming sequel, Dawn of the Planet of the Apes, 20th Century Fox has launched a new viral website for the fictional Office of Public Health Awareness (OPHA). Find out what you can do to help stop the spread of the Simian Flu after the break.The OPHA has provided a number of helpful tips on best determining who is at risk, what the known symptoms are and even has a global projection of what will happen if the Flu goes unopposed. On top of all the graphs and charts readily available, you can also get updates from the public via their twitter feed and watch the PSA video located below.Make sure to visit the official OPHA website on the Simian Flu virus at Simianflu.com and catch up on all the latest information. Your life just may depend on it.By the way, some of this viral marketing hit Comic-Con this past week, as surgical masks were handed out in the Gaslamp district to protect humans from the Simian Flu. We’ll stay on top of this viral campaign as it develops, and read the prequel comic to find out even more about what happens between the films. ARGs & Campaigns Viral Marketing Viral Videos Comic-ConDawn of the Planet of the Apes
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
“The Giver” Trailer Makes An Enticing Viral Announcement March 19, 2014The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like… Read More
Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere June 12, 2011June 12, 2011Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca… Read More