OPHA Launches Simian Flu Viral Website For “Dawn Of The Planet Of The Apes” David Weaver, July 22, 2013 At the end of 2011 film Rise of the Planet of the Apes, we were shown a very brief glimpse of the viral outbreak as it reached across the globe. In preparation for the ensuing epidemic that precedes the upcoming sequel, Dawn of the Planet of the Apes, 20th Century Fox has launched a new viral website for the fictional Office of Public Health Awareness (OPHA). Find out what you can do to help stop the spread of the Simian Flu after the break.The OPHA has provided a number of helpful tips on best determining who is at risk, what the known symptoms are and even has a global projection of what will happen if the Flu goes unopposed. On top of all the graphs and charts readily available, you can also get updates from the public via their twitter feed and watch the PSA video located below.Make sure to visit the official OPHA website on the Simian Flu virus at Simianflu.com and catch up on all the latest information. Your life just may depend on it.By the way, some of this viral marketing hit Comic-Con this past week, as surgical masks were handed out in the Gaslamp district to protect humans from the Simian Flu. We’ll stay on top of this viral campaign as it develops, and read the prequel comic to find out even more about what happens between the films. ARGs & Campaigns Viral Marketing Viral Videos Comic-ConDawn of the Planet of the Apes
Latest Star Wars-Adidas Promo Gives You Control of the Death Star June 30, 2010Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity… Read More
TRON: Legacy Viral Has New Image and Flynn Audio and Notes November 18, 2010November 18, 2010For those that have been following the TRON: Legacy viral campaign, you will recall we posted about the Arcade Aid challenge being updated with a bigger portion of the map for gamers to complete. Gamers that completed this challenge received a pretty good prize which entailed two of four pins… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More