OPHA Launches Simian Flu Viral Website For “Dawn Of The Planet Of The Apes” David Weaver, July 22, 2013 At the end of 2011 film Rise of the Planet of the Apes, we were shown a very brief glimpse of the viral outbreak as it reached across the globe. In preparation for the ensuing epidemic that precedes the upcoming sequel, Dawn of the Planet of the Apes, 20th Century Fox has launched a new viral website for the fictional Office of Public Health Awareness (OPHA). Find out what you can do to help stop the spread of the Simian Flu after the break.The OPHA has provided a number of helpful tips on best determining who is at risk, what the known symptoms are and even has a global projection of what will happen if the Flu goes unopposed. On top of all the graphs and charts readily available, you can also get updates from the public via their twitter feed and watch the PSA video located below.Make sure to visit the official OPHA website on the Simian Flu virus at Simianflu.com and catch up on all the latest information. Your life just may depend on it.By the way, some of this viral marketing hit Comic-Con this past week, as surgical masks were handed out in the Gaslamp district to protect humans from the Simian Flu. We’ll stay on top of this viral campaign as it develops, and read the prequel comic to find out even more about what happens between the films. ARGs & Campaigns Viral Marketing Viral Videos Comic-ConDawn of the Planet of the Apes
Viral Marketing Tom Cruise’s “Jack Reacher” Answers Your Questions April 26, 2013To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break. Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More