“Thor: The Dark World” Ultimate Mentor Contest Conducting Search For The Next Jane Foster Michael Lee, October 1, 2013October 1, 2013 Being a geek is no longer synonymous with being a dude. That has changed, and now a new contest to promote Marvel Studios’ Thor: The Dark World will give young girls the chance to become the next Jane Foster. Just don’t expect a date with Thor.MARVEL’S THOR: THE DARK WORLD ULTIMATE MENTOR ADVENTURE is a contest being held by Marvel Studios, in coordination with UL (Underwriters Laboratories), Dolby Laboratories, National Academy of Science, Girl Scouts USA along with the famous El Capitan Theatre in Hollywood, that looks to empower girls 14 years and up, in grades 9 – 12 nationwide. For more on this contest, hit the jump.It only seems fitting that Natalie Portman be the fact of this contest, with her character being a smart sassy scientist with a demi-god for a boyfriend. In the introductory video we see Portman explain who her character is, and her love of science and how her role gave her amazing opportunities to explore science and all its possibilities.This contest will girls will have a chance to go out into the real world and ask successful women in science, technology, engineering, or math (STEM) fields about what they do, how they got where they are…and how others can follow in their footsteps. The process is designed to help students to understand who they are, and why this experience can be impactful on their futures.Pretty exciting stuff am I right? Okay so how do you enter. Well the contest is looking for girls across the United States who are currently enrolled in grades 9-12. Applicants will be given tools to help identify STEM mentors in their community. These mentors will help applicants create a video about their experience. The best videos will be chosen by a team of STEM experts.If your video is chosen, you will spend a one week trip to California and meet powerful women working in STEM fields. Winners will also be able to participate in experiments and interactive activities, which includes going to places where the general public is not allowed to step foot.And all of this ends with an opening day screening of Thor: The Dark World.For more information and form applications, head on over to http://www.ultimatementoradventure.com. Good luck. Viral Marketing DisneyMarvel StudiosNatalie PortmanThor: The Dark WorldThor: The Dark World Ultimate Mentor Adventure
“Robocop” Remake Goes Viral With OmniCorp Website July 7, 2012We’ve seen almost nothing from the 2013 Robocop remake that stars Gary Oldman, Samuel L. Jackson, and Joel Kinnaman as the title character. Fortunately, MGM is changing that with a new viral website for OmniCorp, the company featured in the original series and now the reboot. Hit the jump for… Read More
Sony’s “Elysium” Switches Around Some Websites for Viral Campaign April 10, 2013April 25, 2013With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. Read More
Coke Zero Has New Interactive “TRON: Legacy” Games and Exclusive Content November 25, 2010Coke Zero is to TRON: Legacy as Dr. Pepper was to Iron Man 2. Coke has given us a new mobile iPhone app, interactive cups, new videos, a thinner waistline, and more! Find out all about it after the jump. Read More