‘RoboCop’ Viral Site Teases How OmniCorp Can Change American Justice Michael Lee, December 9, 2013December 9, 2013 Briefly: If the future is now, then OmniCorp has got it under control. The viral site that promotes the upcoming remake of the Paul Verhoeven, doesn’t really lose sight of the atrocities that plague our society, yet Jose Padilha‘s version looks very tame. But tonight at 9pm/8pm PST, the OmniCorp site will convince you that the film is just as good as the original, despite some of the advances we have made in visual effects.Announced on the OmniCorp Facebook page, the event doesn’t give us much detail as to what we should be expecting other than it will reveal how the organization’s technology can make a difference in American justice. Other than that, we don’t know what we are in store for, but considering that official OmniCorp viral site makes no mention of the event, it doesn’t seem like it will attract much attention. Still we’ll be there to cover the event. Maybe there will be a new trailer, a chance to win tickets to an early screening, or attend the red carpet premiere. Whatever it is, we’ll be there to cover it all. Viral Marketing Columbia PicturesJose PadilhaOmniCorpRobocopsamuel l. jacksonScreen GemsSony Pictures
“Silent House” Website Leads to Viral Website February 23, 2012Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after… Read More
Hawaii Five-0 Viewers To Choose Episode Ending On Twitter As It Airs January 4, 2013January 4, 2013In a television first, a network prime time show will have the ending of an upcoming episode decided by the viewing audience while it airs. An event that’s possible solely because of the communication opportunities technologies like Twitter and social media provide, CBS’ Monday night drama Hawaii Five-0 will have fans vote… Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More