‘RoboCop’ Viral Site Teases How OmniCorp Can Change American Justice Michael Lee, December 9, 2013December 9, 2013 Briefly: If the future is now, then OmniCorp has got it under control. The viral site that promotes the upcoming remake of the Paul Verhoeven, doesn’t really lose sight of the atrocities that plague our society, yet Jose Padilha‘s version looks very tame. But tonight at 9pm/8pm PST, the OmniCorp site will convince you that the film is just as good as the original, despite some of the advances we have made in visual effects.Announced on the OmniCorp Facebook page, the event doesn’t give us much detail as to what we should be expecting other than it will reveal how the organization’s technology can make a difference in American justice. Other than that, we don’t know what we are in store for, but considering that official OmniCorp viral site makes no mention of the event, it doesn’t seem like it will attract much attention. Still we’ll be there to cover the event. Maybe there will be a new trailer, a chance to win tickets to an early screening, or attend the red carpet premiere. Whatever it is, we’ll be there to cover it all. Viral Marketing Columbia PicturesJose PadilhaOmniCorpRobocopsamuel l. jacksonScreen GemsSony Pictures
Facebook Premieres “X-Men: First Class” Trailer, Promises New Content February 10, 2011Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More