This Spoilerish Interactive Trailer For “Sherlock Series 3” Helps Deduce Answers To Some Burning Questions David Weaver, December 10, 2013December 10, 2013 It has been 2 long years since the second series (or season as we like to call our annual television shows on this side of the pond) of the BBC hit Sherlock left us with a infuriatingly and nearly impossible query, is Sherlock alive and if so…how? Now, if that question alone seems extremely spoiler heavy then consider this brand new “interactive” trailer released by BBC One to be a tidal wave of spoilerish content. While it doesn’t answer that atom bomb of a question posed just a couple of sentences ago, it certainly isn’t afraid to tip toe around it in some rather creative ways. Details on the trailer and where to find it after the break.The trailer itself runs only a scant 1 minute in length, but since this is an interactive trailer there is much more content than as it first appears. These interactive elements appear on screen whenever someone utters a key phrase where you will have an opportunity to further explore the importance of that phrase with an extra clip from the show, an interview with the creators and a handful of screenshots.Also of note is a number of locked icons that will likely be released over time or when the show premieres January 1st 2014 on BBC One. But just remember to tread lightly if you are someone (like myself) who lives in constant fear of a trailer ruining surprises best saved when actually watching the show. However, this trailer handles such problematic situations with a certain elegance that makes you feel as though something was revealed despite not really outright saying anything, so you should be alright.You will find the non-interactive (or regular) trailer for Sherlock Series 3 and some screen shots from the actual interactive trailer itself below, but make sure to visit BBC One’s website by clicking this link and checking out the interactive trailer where you can hopefully unlock some of that hidden content. The game is afoot! Viral Marketing Viral Videos BBCInteractive TrailerSherlockSherlock HolmesViral video
Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film May 15, 2014The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the… Read More
2012 Monday News Round-Up October 26, 2009October 26, 2009There are a few tidbits to report on 2012 today, but unfortunately the results of today’s Miami pick-up are not included. We are still waiting for confirmation of anyone even picking a package up, so if you have, let us know! The next pick up will be Wednesday in Dallas… Read More
UPDATED: “Pacific Rim” Viral: The Kaiju Attack San Francisco; A Look At The Jaegers November 28, 2012December 2, 2012Well that was quick. Another update has been added to the Pacific Rim viral campaign and it gives us a look at the scale of the fearsome Kaiju and the giant human-piloted Jaegers that are forced to fight them to defend our safety. It appears that this new video has… Read More