“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival Michael Lee, December 11, 2013December 11, 2013 The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at.In the days after it was announced that Spider-Man would be participating with the New Year’s Eve Ball drop at Times Square in New York, there appears to be a link that everyone missed in the trailer. This hidden link reveals a countdown leading up to the December 31st date. Hit the jump to what it leads up to. SuperheroHype discovered the link, and learned that you had to watch the trailer at 1080 HD around the 2:06-2:07 mark, to find ElectroArrives.com site. The site will take you to an overhead shot (security camera point of view) of Harry Osborn (Dane DeHaan) looking at security cam footage of what looks like birth of Max Dillion (Jamie Foxx) becoming Electro on his touch screen desk. On the touch screen you can clearly see that there is a countdown (which reads at 20 days from this post).Now it makes sense that it would coincide with the New Year’s Eve events. Sony is expected to reveal new footage from The Amazing Spider-Man 2 that was never seen before, in the trailers or SDCC, on that date. But for those who may not be able to stay up or see the ball drop in New York, the ElectroArrives.com site may be the outlet that reveals the new footage.Here is The Amazing Spider-Man 2 trailer just in case. Remember you must watch it at 1080 HD for the ElectroArrives.com site to appear.What do you guys think? The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Chris Cooper, Paul Giamatti, and more. Directed by Marc Webb, Sony will release the films into theaters on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News ElectroArrivesSony PicturesThe Amazing Spider-Man 2
12 Days of Viral – DAY TEN December 22, 2009December 21, 2009On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos…. Read More
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Viral Video: “Black Swan” Visual Effects Reel January 31, 2011Fox Searchlight has released a visual effects reel for Darren Aronofsky’s The Black Swan, which shows just how those creepy shots were achieved. Take a look after the break, but beware of major spoilers. Read More