‘RoboCop’ PSA Aims To Kill Drunk Drivers Michael Lee, December 18, 2013December 18, 2013 In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus the sight of a half-man and half-machine cop should make any drunk driver wet their pants.Hit the jump to see the entire video.Not sure threatening people with a character who does not even exist will work. We don’t even have the technology to read alcoholic content without having the accused breath into a machine or give a sample of blood, so why make a PSA with RoboCop – who, again, doesn’t exist -, who has the ability to read blood alcohol level before he can make a traffic stop. This PSA had good intentions, but let’s face it, we don’t need someone like RoboCop to tell us the consequences of driving under the influence.Directed by Jose Padilha, the rebooted RoboCop stars Joel Kinnaman, Gary Oldman, Samuel L. Jackson, Michael Keaton, Abbie Cornish, and Jackie Earle Haley. Sony Pictures will release the film into theaters on February 4, 2014. Viral Marketing Viral News Viral Videos Jose PadilhaNational Highway Safety AdminstrationPSARobocopSony Pictures
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
Incredible New Halo Reach Live Action Spot August 26, 2010August 26, 2010You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump. Read More