‘RoboCop’ PSA Aims To Kill Drunk Drivers Michael Lee, December 18, 2013December 18, 2013 In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus the sight of a half-man and half-machine cop should make any drunk driver wet their pants.Hit the jump to see the entire video.Not sure threatening people with a character who does not even exist will work. We don’t even have the technology to read alcoholic content without having the accused breath into a machine or give a sample of blood, so why make a PSA with RoboCop – who, again, doesn’t exist -, who has the ability to read blood alcohol level before he can make a traffic stop. This PSA had good intentions, but let’s face it, we don’t need someone like RoboCop to tell us the consequences of driving under the influence.Directed by Jose Padilha, the rebooted RoboCop stars Joel Kinnaman, Gary Oldman, Samuel L. Jackson, Michael Keaton, Abbie Cornish, and Jackie Earle Haley. Sony Pictures will release the film into theaters on February 4, 2014. Viral Marketing Viral News Viral Videos Jose PadilhaNational Highway Safety AdminstrationPSARobocopSony Pictures
IndieGoGo Campaign Looks For Help Funding The Independent Horror Film, “Charlie” January 16, 2013January 16, 2013Independent film director Louis Wong turns to the online community to help fund the final steps of post-production on his new horror film, “Charlie”. If you’ve ever dreamed of seeing your name on the big screen, illuminating a darkened theater at a Midnight showing, then this IndieGoGo campaign is for… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
Viral Video Round-Up: Glover on Spider-Man, Transformers NASA Ad, Superman Short, Tom Cruise Running, and More! February 8, 2011February 8, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internet, including the world’s greatest stunts and a “Chick Flick Remix”. Read More